Team Lead, Affluent & Premier Banking Segment

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Affin Bank Berhad is seeking a leader for the Affluent & Premier Banking segment with end-to-end responsibility for customer acquisition, relationship deepening, and profitability.

You will drive growth in CASA, FD, TIA, and Multi-Currency portfolios, deliver differentiated segment propositions, and work with Wealth Banking, Distribution, Treasury, Digital, and Analytics teams to achieve targets and enhance lifetime value.

Qualifications

• Bachelor's Degree in Business, Finance, Banking, Economics or related.
• Minimum 10 years of experience in Affluent Banking, Premier Banking, Wealth Management, Deposit Products, Segment Management or Retail Banking.
• Strong understanding of CASA, FD, TIA, Multi-Currency products.
• Experience in customer acquisition, portfolio growth and relationship management.
• Strong commercial acumen with ability to manage profitability and business performance.
• Excellent stakeholder management and leadership capabilities.
• Strong analytical, strategic planning and problem-solving skills.
• Ability to lead cross-functional initiatives and drive business transformation.

Responsibilities

• Drive acquisition of new Affluent customers and upgrade eligible customers into Diventium and Invikta segments.
• Grow CASA, FD, TIA, Multi-Currency balances through targeted campaigns and relationship-based propositions.
• Develop and execute segment-specific pricing, privileges, and bundled banking strategies.
• Consolidate external deposits and increase customer share of wallet.
• Drive Fix Deposit & TIA maturity retention, renewal, and balance retention programs.
• Partner with Wealth Banking, Treasury, Branch Network and Digital teams to deliver integrated customer solutions.
• Enhance customer journeys, digital capabilities and proposition competitiveness.
• Monitor segment portfolio performance, profitability, customer engagement and retention.

Skills

Customer acquisition

Portfolio growth

Relationship management

Strategic planning

Analytical

Stakeholder management

Leadership

Problem-solving

Education

Bachelor's degree in Business/Finance/Banking/Economics

Job description

Create your future with Affin! You too can make a difference. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.

Job Summary

Lead the Affluent & Premier Banking segment with end-to-end responsibility for customer acquisition, relationship deepening, deposit growth, and profitability. Drive the growth of CASA, FD, TIA & Multi Currency portfolios by delivering differentiated segment propositions, relationship-based pricing, and personalized customer experiences. Responsible for increasing CASA market share, consolidating external funds, improving customer retention, and strengthening Affin's position among affluent customers while ensuring sustainable balance growth and profitability. The role serves as the CASA business owner for the Affluent & Premier segment, accountable for customer strategy, portfolio performance, proposition development, and segment P&L outcomes, working closely with Wealth Banking, Distribution, Treasury, Digital, and Analytics teams to achieve business targets and enhance customer lifetime value.

Job Responsibilities

• Drive acquisition of new Affluent customers and upgrade eligible customers into Diventium and Invikta segments.
• Grow CASA, FD, TIA, Multi-Currency balances through targeted campaigns and relationship-based propositions.
• Develop and execute segment-specific pricing, privileges, and bundled banking strategies.
• Consolidate external deposits and increase customer share of wallet.
• Drive Fix Deposit & TIA maturity retention, renewal, and balance retention programs.
• Partner with Wealth Banking, Treasury, Branch Network and Digital teams to deliver integrated customer solutions.
• Enhance customer journeys, digital capabilities and proposition competitiveness.
• Monitor segment portfolio performance, profitability, customer engagement and retention.
• Identify growth opportunities through customer analytics and market intelligence.
• Manage overall segment P&L, business targets and strategic initiatives.

Job Requirements

• Bachelor's Degree in Business, Finance, Banking, Economics or related.
• Minimum 10 years of experience in Affluent Banking, Premier Banking, Wealth Management, Deposit Products, Segment Management or Retail Banking.
• Strong understanding of CASA, FD, TIA, Multi-Currency products.
• Experience in customer acquisition, portfolio growth and relationship management.
• Strong commercial acumen with ability to manage profitability and business performance.
• Excellent stakeholder management and leadership capabilities.
• Strong analytical, strategic planning and problem-solving skills.
• Ability to lead cross-functional initiatives and drive business transformation.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today! "Always About You" At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.