Branch Manager (Nationwide)

AFFIN Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN Group in Kuala Lumpur is seeking a senior leader to inspire a high‑performing branch team, drive sales growth, and ensure strict regulatory compliance across branch operations. The role requires strategic leadership, operational discipline, and a passion for developing people, with responsibility for customer service excellence and risk management.

Candidates should have at least 5 years in retail banking, with 2 in leadership, and a proven track record in sales, product knowledge, and

Qualifications

• Minimum 5 years in retail banking with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter.

Responsibilities

• Lead branch sales across deposits, investments, loans, bancassurance, credit cards, and business referrals.
• Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.
• Lead day-to-day branch operations in strict adherence to bank policies and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
• Maintain audit outcomes by proactively resolving findings and ensuring timely report submissions.
• Serve in key oversight roles, including BCM Coordinator, BUCO Representative, CLO and OSHA Coordinator.
• Foster a culture of compliance through coaching, reminders, and risk awareness.
• Ensure efficient, high-quality customer service in line with SLA standards.
• Address and resolve customer complaints promptly and professionally.

Skills

Retail banking

Branch leadership

Sales performance

Customer service

Regulatory & compliance knowledge

Analytical skills

Risk management

Interpersonal communication

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

The role is responsible to lead, drive and inspire a high-performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.

Job Responsibilities

Sales & Business Growth

• Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
• Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.

Operational Excellence & Compliance

• Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
• Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
• Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO) and OSHA Coordinator.
• Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.

Customer Experience

• Ensure efficient, high-quality customer service in line with SLA standards.
• Address and resolve customer complaints promptly and professionally.
• Ensure service accuracy and timely response to CCQ and feedback.

Job Requirements

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.