Manager / Assistant Manager – Bancassurance PFS-i (HNW & Projects)

Hong Leong Bank; Malaysia; On-site; MYR 80,000 - 110,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks a senior Bancassurance lead to drive HNW sales, manage strategic projects, and design wealth solutions that integrate protection and distribution.

You will collaborate with insurers, guide product development, migrate offerings to HL Connect, train distribution channels, and report on performance to regulators and management.

Responsibilities

• Drive Bancassurance sales figures for the HNW segment as per annual budget.
• Lead and execute strategic projects for digital penetration and process automation in HNW insurance onboarding.
• Develop monthly initiatives and bespoke marketing campaigns for the HNW lifestyle and protection needs.
• Analyze market trends and competitor HNW offerings to inform sales and product teams.
• Drive growth of HNW customers.
• Collaborate with partners to curate exclusive Bancassurance solutions for HNW clients.
• Manage end-to-end development of new insurance products, including market research, viability, SOPs, and regulatory approvals.
• Oversee migration of Bancassurance products onto HL Connect for better accessibility.
• Act as liaison between HLBI and insurance partners/stakeholders.
• Provide advisory and technical support to distribution channels on complex HNW cases.
• Coordinate product briefings and training to ensure compliance and sales quality.
• Oversee preparation of performance reports for management and regulators.
• Lead cross-functional project teams to improve Bancassurance sales processes and system integration.
• Promote digital values to achieve long-term goals.

Job description

If you are looking to excel and make a difference, take a closer look at us… The primary objective of this role is to drive the Bancassurance portfolio with a specific focus on High Net Worth (HNW) clients and strategic project management. The incumbent will design, implement, and oversee insurance-based wealth solutions (Protection and Distribution) to meet financial budgets and enhance the value proposition for the affluent segment.

1. Driving HNW Sales & Strategic Projects:

• Primary responsibility for driving Bancassurance sales figures (Regular & Single Contribution) for the HNW segment as per the agreed annual budget.
• Lead and execute strategic projects aimed at digital penetration and process automation for HNW insurance onboarding.
• Strategize monthly initiatives and bespoke marketing campaigns tailored to the HNW lifestyle and protection needs.
• Analyze market trends and competitor HNW offerings to provide relevant insights to the sales and product teams.
• Drive growth of HNW customers

2) Product Development & Solutioning:

• Collaborate with internal and external partners (Takaful operators/Insurers) to curate exclusive Bancassurance solutions for HNW clients.
• Manage the end-to-end development of new insurance products, including market research, business viability, SOP development, and regulatory approval.
• Drive the migration and conversion of Bancassurance products onto digital platforms (HL Connect) to enhance customer accessibility.

3) Stakeholder Management & Advisory

• Act as the key liaison person between HLBI and insurance partners/stakeholders.
• Provide high-level advisory services and technical support to distribution channels (e.g., Relationship Managers) regarding complex HNW cases.
• Coordinate specialized product briefings and training sessions to ensure compliance and sales quality.
• Oversee the preparation of performance reports for management and governing bodies/regulators.

4) Team & Organizational Leadership

• Lead cross-functional project teams to deliver improvements in the Bancassurance sales process and system integration.
• Promote the organizational mission by embracing new practices and digital values to achieve long-term goals

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank ("HLB") stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.