Bancassurance Area Sales Manager

Hong Leong Assurance Berhad; Petaling Jaya; On-site; MYR 90,000 - 180,000; Full time

Job summary

Hong Leong Assurance Berhad is seeking a Bancassurance Sales Leader to drive premium income and achieve life insurance targets within a defined Malaysian region. You will engage Bank Branch Managers, generate leads from referrals, conduct needs analyses, prepare proposals, and oversee policy issuance and post-sale follow-up.

The role requires 5+ years in insurance or financial services, strong stakeholder management, and a proven track record in sales execution across bancassurance channels.

Qualifications

• At least 5 years experience in a similar industry, with proven ability to build strong stakeholder relationships.
• Strategic and organizational agility, excellent execution track record, analytical, negotiation, communication, teamwork and influencing skills.

Responsibilities

• Drive premium income and achieve sales targets within the assigned region for Life insurance products.
• Serve as the primary contact for panel financial institutions and foster productive relationships through regular visits.
• Drive end-to-end sales process from lead generation to policy issuance and post-sale follow-up.
• Drive monthly and quarterly sales targets for Life insurance products in the designated area.
• Manage and close complex, high-net-worth cases; secure key referrals from bank relationship managers.
• Implement programs to generate a steady flow of high-quality referrals from bank staff.

Skills

Stakeholder relationships

Negotiation

Communication

Teamwork

Analytical thinking

Job description

The role is responsible for driving premium income and achieving sales targets within an assigned geographical region or network of panel financial institutions. This role requires strategic market ownership, high-impact engagement with Bank Branch Managers and staff, and disciplined sales execution to maximize the performance of the bancassurance channel.

Serve as the primary point of contact for panel financial institutions within the area. Foster strong productive relationship through regular visitation and provide sales support service to panel financial institutions.

Drive the end-to-end sales process, from lead generation via bank referrals, needs analysis, quotation, proposal, to policy issuance and post-sale follow-up.

Drive assigned monthly and quarterly sales targets for Life insurance products across the designated area.

Manage and close complex, high-net-worth (HNW) cases and secure key referrals from the bank’s top relationship managers.

Implement robust programs to generate a consistent flow of high-quality insurance referrals from bank staff.

Experience/Requirements

At least 5 years experience in a similar industry, with proven ability to build strong stakeholder relationships.

Strategic and organizational agility, excellent execution track record, analytical, negotiation, communication, teamwork and influencing skills.

Hong Leong Assurance Berhad (HLA) is one of the largest insurance companies in Malaysia. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives. Commitment to the customer is the key to HLA's success, where service is provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. Today, HLA is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia.

Pursuant to a strategic partnership, in October 2010, HLA merged its General Insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently, HLAH took a 30 percent equity interest in MSIM and Mitsui Sumitomo Insurance Company Limited (MSI) took a 30 percent equity interest in HLA. Moving forward, the General Insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA.

With the strategic partnership, HLA is poised to reach new horizons for its Life Insurance business. HLA is today one of Malaysia's leading domestic brands for financial planning and protection solutions, specializing in Life Insurance products and services.

HONG LEONG FINANCIAL GROUP

Hong Leong Financial Group is a leading provider of financial services through the subsidiaries and associate companies of Hong Leong Financial Group Berhad.

The Group's Financial Services companies provide a broad spectrum of financial services - banking, treasury, insurance, fund management, investment banking, capital markets and stock-broking throughout Malaysia, Singapore, China, Hong Kong and Vietnam. Based in Kuala Lumpur, our products and services are distributed via a diverse range of distribution channels.

Our vision is to be an integrated services group that consistently meet our customers' financial and investment needs. Our goal is to become a leader in the financial services industry, a leader in each of the market that we operate in.

HONG LEONG GROUP MALAYSIA

Hong Leong Group is a leading conglomerate based in Malaysia with diversified businesses in manufacturing and distribution, financial services, property development & investment, and hospitality & leisure. The Group today controls 13 listed companies in various stock exchanges with over 500 operating subsidiaries and associate companies around the world. Now forty years in operation, the Hong Leong Group has successfully entrenched its brands deeply in the communities where it has a presence - in its home base Malaysia to the rest of Asia, in Western Europe and the UK, in North America and in Oceania.

HONG LEONG ASSURANCE BERHAD

Hong Leong Assurance Berhad (HLA) is one of the largest insurance companies in Malaysia. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives. Commitment to the customer is the key to HLA's success, where service is provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.

HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. Today, HLA is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia.

Pursuant to a strategic partnership, in October 2010, HLA merged its General Insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently, HLAH took a 30 percent equity interest in MSIM and Mitsui Sumitomo Insurance Company Limited (MSI) took a 30 percent equity interest in HLA. Moving forward, the General Insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA.

With the strategic partnership, HLA is poised to reach new horizons for its Life Insurance business. HLA is today one of Malaysia's leading domestic brands for financial planning and protection solutions, specializing in Life Insurance products and services.

HONG LEONG FINANCIAL GROUP

Hong Leong Financial Group is a leading provider of financial services through the subsidiaries and associate companies of Hong Leong Financial Group Berhad.

The Group's Financial Services companies provide a broad spectrum of financial services - banking, treasury, insurance, fund management, investment banking, capital markets and stock-broking throughout Malaysia, Singapore, China, Hong Kong and Vietnam. Based in Kuala Lumpur, our products and services are distributed via a diverse range of distribution channels.

Our vision is to be an integrated services group that consistently meet our customers' financial and investment needs. Our goal is to become a leader in the financial services industry, a leader in each of the market that we operate in.

HONG LEONG GROUP MALAYSIA

Hong Leong Group is a leading conglomerate based in Malaysia with diversified businesses in manufacturing and distribution, financial services, property development & investment, and hospitality & leisure. The Group today controls 13 listed companies in various stock exchanges with over 500 operating subsidiaries and associate companies around the world. Now forty years in operation, the Hong Leong Group has successfully entrenched its brands deeply in the communities where it has a presence - in its home base Malaysia to the rest of Asia, in Western Europe and the UK, in North America and in Oceania.