B2B Marketing Operations Lead — MarTech & Campaigns

EPAM Systems; Malaysia; On-site; MYR 65,000 - 90,000; Full time

Benefits offered by this job

Online courses & libraries

Mentoring programs

Transparent career path

Global collaboration opportunities

Job summary

EPAM Systems is seeking a hands-on Marketing Operations Specialist to own and optimize our marketing technology stack (Marketo), execute data-driven B2B campaigns, and deliver actionable analytics to drive business growth.

You will collaborate with marketing, sales, and content teams to ensure seamless campaign execution and measurable results, while maintaining data hygiene and ensuring regulatory compliance. This role offers opportunities to work with global talent and cutting-edge MarTech.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in B2B marketing operations and automation platforms (Marketo, HubSpot, Salesforce, etc.).
• Strong understanding of API integration and the MarTech ecosystem.
• Demonstrated ability to independently manage and optimize marketing programs and technology.
• Analytical mindset with experience in campaign reporting, data analysis, and actionable insights.
• Excellent communication, project management, and collaboration skills.
• Ability to thrive in a fast-paced, results-driven environment and work cross-functionally with internal teams.

Responsibilities

• Take full ownership of Marketo and other marketing automation platforms.
• Integrate APIs and connect MarTech tools to streamline data flow, reporting, and campaign execution.
• Build and execute marketing programs, including email campaigns, nurture streams, and lead scoring models.
• Collaborate with content, creative, and demand generation teams to deliver on-brand campaigns.
• Monitor, analyze, and report on campaign performance, providing ROI insights and recommendations.
• Maintain data hygiene, segmentation, and compliance within marketing databases.
• Lead the adoption and integration of new marketing technologies.
• Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).
• Troubleshoot and resolve technical issues related to MarTech integrations and campaign execution.

Skills

API integration

Data analysis

Campaign reporting

Project management

Collaboration

Communication

Education

Bachelor’s degree in Marketing/Business

Tools

Marketo

HubSpot

Salesforce

Job description

EPAM Systems is seeking a hands-on Marketing Operations Specialist to own and optimize our marketing technology stack (Marketo), execute data-driven B2B campaigns, and deliver actionable analytics to drive business growth.

You will collaborate with marketing, sales, and content teams to ensure seamless campaign execution and measurable results, while maintaining data hygiene and ensuring regulatory compliance. This role offers opportunities to work with global talent and cutting-edge MarTech.