B2B Marketing

Precision Communication Technology Sdn.Bhd.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Precision Communication Technology Sdn Bhd in Kuala Lumpur is seeking a results-driven B2B Marketing professional to grow outsourced BPO, customer service, technical support and after-sales operations. The role focuses on generating qualified leads and creating new business opportunities for the Business Development team.

You will identify target companies and decision-makers, run digital lead-generation campaigns, manage marketing databases and support sales conversion activities while

Qualifications

• 2+ years of experience in B2B marketing, lead generation, digital marketing or a related position.
• Demonstrated experience generating B2B leads.
• Strong understanding of LinkedIn and digital lead-generation methods.
• Experience using CRM systems.
• Strong research and data-analysis skills.
• Able to identify decision-makers within target companies.
• Results-oriented and comfortable working with measurable KPIs.
• Highly proactive and self-motivated.
• Commercially minded rather than purely creative.

Responsibilities

• Identify and build target-company databases across Malaysia, Singapore, Thailand, Australia and other APAC markets
• Identify key decision-makers including CEOs, COOs, Heads of Operations, Customer Service Directors, Procurement Managers, Heads of IT and Service Delivery Managers
• Generate qualified leads through LinkedIn, email marketing, Google Ads, industry directories and other B2B channels
• Conduct targeted outbound campaigns to prospective corporate customers
• Continuously test and improve different lead-generation channels
• Manage and develop the company's LinkedIn presence
• Conduct LinkedIn prospecting and outreach campaigns
• Develop B2B marketing content including service introductions, case studies, industry insights and customer success stories
• Work closely with the Business Development team to define target industries, develop Ideal Customer Profiles, identify new business opportunities and provide qualified leads to the sales team
• Maintain an accurate B2B prospect database, record lead sources and campaign performance, and provide weekly and monthly lead-generation reports

Skills

B2B marketing

Lead generation

Digital marketing

LinkedIn

CRM systems

Data analysis

KPIs

Self-motivated

Tools

LinkedIn

Google Ads

CRM systems

Industry directories

Job description

We are looking for a results-driven B2B Marketing to support the growth of our BPO, Customer Service, Technical Support and After-sales outsourcing business. This role is not limited to traditional marketing activities. The primary objective is to generate qualified B2B leads and create new business opportunities for the Business Development team. The successful candidate will be responsible for identifying target companies, reaching decision-makers, running digital lead-generation campaigns, managing marketing databases and supporting sales conversion activities.

Key responsibilities

Identify and build target-company databases across Malaysia, Singapore, Thailand, Australia and other APAC markets

Identify key decision-makers including CEOs, COOs, Heads of Operations, Customer Service Directors, Procurement Managers, Heads of IT and Service Delivery Managers

Generate qualified leads through LinkedIn, email marketing, Google Ads, industry directories and other B2B channels

Conduct targeted outbound campaigns to prospective corporate customers

Continuously test and improve different lead-generation channels

Manage and develop the company's LinkedIn presence

Conduct LinkedIn prospecting and outreach campaigns

Develop B2B marketing content including service introductions, case studies, industry insights and customer success stories

Work closely with the Business Development team to define target industries, develop Ideal Customer Profiles, identify new business opportunities and provide qualified leads to the sales team

Maintain an accurate B2B prospect database, record lead sources and campaign performance, and provide weekly and monthly lead-generation reports

About you

2+ years of experience in B2B marketing, lead generation, digital marketing, sales development or a related position

Demonstrated experience generating B2B leads

Strong understanding of LinkedIn and digital lead-generation methods

Experience using CRM systems

Strong research and data-analysis skills

Able to identify decision-makers within target companies

Results-oriented and comfortable working with measurable KPIs

Highly proactive and self-motivated

Commercially minded rather than purely creative

Unlock job insights

Precision Communication Technology Sdn Bhd, a subsidiary of Beijing Precision Communication Technology Co., Ltd. headquartered in Hebei, China, was established in 2018 with a registered capital of RMB 10 million.

As a professional BPO company, our core management comes from top call centers and financial institutions, bringing extensive industry expertise. We handle non-performing asset disposal for major domestic financial firms.

With a strong product line and excellent service, we’ve achieved success in call center markets, serving clients like Xiaomi, Ninebot, and Niu.

Precision Communication Technology Sdn Bhd, a subsidiary of Beijing Precision Communication Technology Co., Ltd. headquartered in Hebei, China, was established in 2018 with a registered capital of RMB 10 million.

As a professional BPO company, our core management comes from top call centers and financial institutions, bringing extensive industry expertise. We handle non-performing asset disposal for major domestic financial firms.

With a strong product line and excellent service, we’ve achieved success in call center markets, serving clients like Xiaomi, Ninebot, and Niu.

Researching careers? Find all the information and tips you need on career advice.