B2B & Channel Marketing

Toyotsu Binter Malaysia Sdn Bhd; Petaling Jaya; Presencial; MYR 6000 - 10 000; Tempo integral

Resumo da oferta

Toyotsu Binter Malaysia Sdn Bhd is seeking a hands-on Marketing Executive or Senior Marketing Executive to drive B2B2C marketing, support our dealer network and sales teams, and ensure a strong brand presence in the market. You will own brand social media accounts and oversee digital platforms, coordinating campaigns with appointed agencies.

You will monitor performance, provide insights, plan dealer engagement initiatives, and support on-ground events and activations while collaborating with

Qualificações

• Diploma or Bachelor's degree in Marketing, Business, Communications or a related field.
• Approximately 3–6 years of relevant experience for Marketing Executive or 7+ years for Senior Marketing Executive.
• Experience in B2B marketing, trade marketing, channel marketing or dealer-based businesses preferred.
• Automotive/tyre or dealer network experience is advantageous.
• Strong ability to manage a brand or marketing account independently.
• Experience working with creative/digital agencies and external vendors.

Responsabilidades

• Oversee social media channels and digital presence for assigned brands; manage content calendars and campaign execution.
• Monitor campaign performance and provide insights and recommendations.
• Act as the main day-to-day contact for agencies; brief, set deadlines, and ensure timely delivery.
• Review creative work for brand alignment and quality.
• Plan dealer engagement initiatives and coordinate promotions, launches, and trainings.
• Plan and support dealer events, roadshows, and on-ground activities.
• Manage marketing budgets, quotations, and agency costs within approved budgets.
• Collaborate with Sales, Operations and Management on marketing and commercial initiatives.

Conhecimentos

Social media management

Brand management

Campaign execution

Budget management

Project management

Formação académica

Diploma or Bachelor's in Marketing/Business/Communications

Ferramentas

Google Analytics

CRM software

Descrição da oferta de emprego

We are looking for a hands-on and independent Marketing Executive / Senior Marketing Executive to manage marketing activities. This role is primarily focused on B2B2C marketing, supporting our dealer network and sales organisation while ensuring strong and consistent brand presence in the market. The successful candidate will take ownership of assigned brand social media accounts, oversee social media and digital platforms, develop dealer engagement initiatives, and support on-ground events and activations.

Key responsibilities

Oversee the social media channels and digital presence of assigned Company brands. Manage content calendars, campaign execution, community/content monitoring and website updates together with appointed agencies.

Monitor campaign and social media performance and provide regular updates, insights and recommendations. Track dealer participation and campaign effectiveness where applicable, and evaluate whether marketing activities are supporting the intended business objectives.

Act as the main day-to-day contact for creative, digital, social media, PR, production and other appointed agencies. Prepare clear briefs, set deadlines, follow up proactively and ensure agencies deliver according to agreed timelines and quality standards.

Review creative work and provide clear, actionable feedback while ensuring brand guidelines and business objectives are met.

Plan initiatives to strengthen dealer relationships, participation and brand visibility. Coordinate dealer communication, promotions, product launches, training support and other engagement activities.

Plan and support dealer events, roadshows, exhibitions, product launches, trade activities and other on-ground initiatives. Coordinate agencies, vendors, sales teams and internal stakeholders to ensure smooth execution before, during and after each event.

Manage assigned marketing budgets, quotations, purchase requests, agency costs and related documentation. Ensure marketing expenditure is properly tracked and activities are delivered within approved budgets.

Work closely with Sales, Operations and Management on marketing and commercial initiatives. Support other marketing activities when required, particularly in a growing business environment where priorities may evolve.

About you

Diploma or Bachelor's Degree in Marketing, Business, Communications or a related field.

Approximately 3-6 years of relevant experience for Marketing Executive or 7+ years for Senior Marketing Executive.

Experience in B2B marketing, trade marketing, channel marketing, dealer marketing or distributor-based businesses is strongly preferred.

Automotive, tyre, aftermarket or other dealer/distributor network experience would be an advantage.

Demonstrated ability to manage a brand or marketing account independently.

Strong experience dealing with creative/digital agencies and external vendors, including briefing, timeline management, reviewing deliverables and following through to completion.

Good understanding of social media and digital marketing; however, candidates should be comfortable working beyond digital marketing and supporting dealer and on-ground activities.

Strong project-management and organisational skills with the ability to manage several projects simultaneously.

Commercially minded and able to connect marketing activities with dealer engagement, sales support and business objectives.

Strong follow-up skills and a high level of ownership and accountability.

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