Automotive Marketing Lead — Data-Driven Campaigns & Events

Joystar Auto Sdn Bhd; Shah Alam; Sur place; MYR 60 000 - 100 000; Plein temps

Résumé du poste

Joystar Auto Sdn Bhd in Shah Alam is seeking a marketing professional to design and execute strategic automotive campaigns, including concept ideation, media planning, go-to-market strategy and budget planning. You will react to mid‑campaign performance and optimise activities between campaigns.

You will manage budgets to align media investment with priorities, use data to drive better campaigns through a test-and-learn approach, and collaborate with stakeholders to deliver high‑quality work

Qualifications

• Bachelor's degree or professional qualification in marketing or a related field.
• Strong understanding of automotive market trends and vehicle specs.
• Own transport.
• Excellent interpersonal and communication skills.
• Ability to work in a fast-paced environment and weekends.

Responsabilités

• Design and execute strategic campaigns including concept ideation and budget planning.
• React to mid-campaign performance and optimise activities.
• Manage budgets to align media investment with priorities.
• Report and analyse campaign results using data-driven insights.
• Collaborate with stakeholders to deliver creative, media buying and events.
• Organise mall roadshows, new vehicle launches, test-drive events and expos.
• Oversee showroom branding, displays, promos, and launch collateral.
• Coordinate with regional dealer branches to ensure brand compliance.
• Roll out festive promos and financing offers.
• Position new vehicle models against competitors and monitor pricing.

Connaissances

Interpersonal skills

Persuasive

Sales-oriented

Weekend availability

Formation

Bachelor's degree or equivalent

Description du poste

Joystar Auto Sdn Bhd in Shah Alam is seeking a marketing professional to design and execute strategic automotive campaigns, including concept ideation, media planning, go-to-market strategy and budget planning. You will react to mid‑campaign performance and optimise activities between campaigns.

You will manage budgets to align media investment with priorities, use data to drive better campaigns through a test-and-learn approach, and collaborate with stakeholders to deliver high‑quality work