Automotive & EV PR Manager

Proton New Energy Technology Sdn Bhd; Subang Jaya; Presencial; MYR 120.000 - 180.000; Jornada completa

Descripción de la vacante

PRO-NET, a PROTON subsidiary advancing New Energy Vehicles in Malaysia, seeks a seasoned PR professional to shape and execute our communications strategy. You will lead media relations, craft compelling press materials, and manage product launches while aligning with corporate voice and brand messaging.

You will collaborate with marketing, sales and product teams to drive impactful campaigns, monitor industry trends, and report on performance to leadership.

Formación

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• Minimum of 5 years of experience in public relations, automotive industry preferred.
• Excellent written and verbal communication skills, strong media relations abilities, and proficiency in digital and social media platforms.
• Mandarin proficiency is an added advantage.

Responsabilidades

• Develop and implement PR strategies aligned with objectives and brand messaging.
• Build and maintain relationships with media professionals and industry influencers.
• Draft and refine press releases, media kits, and other PR materials; craft speeches for management.
• Plan and coordinate press events, product launches, and promotional activities.
• Monitor industry trends, media coverage, and public sentiment; provide insights to enhance PR strategies.
• Collaborate with marketing, sales, and product teams to ensure cohesive branding across channels.
• Track and analyze PR campaign performance; prepare media coverage and perception reports.

Conocimientos

Media relations

Strategic planning

Content creation

Event management

Market analysis

Cross-functional collab

Reporting

Educación

Bachelor’s degree in Public Relations/Communications/Marketing

Herramientas

Digital media platforms

Descripción del empleo

PRO-NET, a PROTON subsidiary advancing New Energy Vehicles in Malaysia, seeks a seasoned PR professional to shape and execute our communications strategy. You will lead media relations, craft compelling press materials, and manage product launches while aligning with corporate voice and brand messaging.

You will collaborate with marketing, sales and product teams to drive impactful campaigns, monitor industry trends, and report on performance to leadership.