Automation & Robotics Solutions Sales Engineer

UBCT; Kuala Lumpur; Hybrid; MYR 60,000 - 100,000; Full time

Job summary

UBCT in Malaysia is seeking a Sales Engineer to blend sales acumen with technical insight, driving automation, robotics and smart manufacturing projects for leading industrial customers.

You will identify opportunities, qualify needs, conduct site visits, present solutions, prepare quotations, and coordinate with engineering and presales teams to close deals. Frequent travel to customer sites and fluent English/Bahasa Malaysia are expected; Mandarin is a plus.

Qualifications

• Bachelor’s or Diploma in Mechanical, Mechatronics, Electrical & Electronic, Automation Engineering, or Business.
• Minimum 2–4 years in B2B Sales, Business Development, Sales Engineering, or related role.
• Experience selling automation or technology solutions to industrial customers.
• Exposure to semiconductor/E&E or smart manufacturing is advantageous.
• Strong understanding of lead generation, pipeline development and qualification.
• Willing to travel regularly to customer sites.

Responsibilities

• Identify and develop new business opportunities across targeted industries and customer segments.
• Generate new leads through market research, networking, referrals, industry events, cold outreach and existing business networks.
• Build and maintain a healthy B2B sales pipeline, consistently developing new customers and project opportunities.
• Qualify opportunities by understanding customer needs, project requirements, budget, timeline, decision process and commercial potential.
• Conduct customer meetings, site visits and factory walkthroughs to understand operational challenges and identify automation opportunities.
• Work closely with Technical Presales, Engineering and Project teams to develop suitable technical solutions and proposals.
• Present UB’s automation, robotics, warehouse automation and smart manufacturing solutions to prospective customers.
• Prepare quotations, commercial proposals, presentations and tender documentation in line with approved pricing and commercial requirements.
• Proactively follow up on leads and proposals to progress opportunities and close deals.
• Support commercial negotiations and coordinate technical and commercial clarifications with customers and internal teams.
• Build strong relationships with customer stakeholders across engineering, operations, procurement and management.
• Maintain accurate customer, lead, opportunity and pipeline information in the CRM system.
• Provide regular updates on sales pipeline, forecasts, opportunity status, risks and competitor activities.
• Monitor market trends, customer needs and competitor developments to identify new business opportunities.
• Ensure a smooth internal handover following successful project awards.
• Achieve assigned sales, pipeline generation and business development targets.

Skills

Communication

Presentation

Negotiation

Relationship building

Education

Bachelor's or Diploma in Mechanical, Mechatronics, Electrical & Electronic, Automation Engineering, Business

Tools

CRM systems

Microsoft Excel

PowerPoint

Word

Job description

UBCT in Malaysia is seeking a Sales Engineer to blend sales acumen with technical insight, driving automation, robotics and smart manufacturing projects for leading industrial customers.

You will identify opportunities, qualify needs, conduct site visits, present solutions, prepare quotations, and coordinate with engineering and presales teams to close deals. Frequent travel to customer sites and fluent English/Bahasa Malaysia are expected; Mandarin is a plus.