Associate Brand Manager — Premium Beverages

Carlsberg Brewery Malaysia Bhd; Shah Alam; On-site; MYR 70,000 - 110,000; Full time

Job summary

Carlsberg Brewery Malaysia Bhd's 1664 brand team is seeking an Assistant Brand Manager in Malaysia to strengthen the brand’s premium international positioning and drive sustainable growth. You will lead end-to-end campaigns, translate global strategy to local markets, and collaborate across Sales, Supply Chain, and Insights to seize opportunities.

The role demands a commercially minded marketer with 3–5 years in brand or integrated marketing, strong consumer instincts, and the ability to execute

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications or related discipline.
• 3 to 5 years’ experience in brand marketing or integrated marketing, preferably FMCG beverages.
• Experience supporting or leading integrated campaigns across digital, social, PR and trade channels.
• Strong consumer and cultural curiosity with premium lifestyle awareness.

Responsibilities

• Develop annual brand plans, growth priorities and activation calendars for 1664 in Malaysia.
• Translate global strategy into locally relevant campaigns while safeguarding premium identity.
• Manage end-to-end campaign execution across paid, owned and earned channels.
• Support agency briefing, evaluation and day-to-day management with partners.
• Collaborate with Sales, Channel Marketing, Supply Chain, Finance, Legal and Insights.
• Track brand health and campaign performance; translate findings into actions.
• Manage budgets, purchase processes and campaign phasing to meet scope and quality.
• Support portfolio initiatives from insight to post-launch review.
• Identify white spaces and growth opportunities from market dynamics.

Skills

Brand marketing

Integrated marketing

Campaign management

Consumer insights

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

Carlsberg Brewery Malaysia Bhd's 1664 brand team is seeking an Assistant Brand Manager in Malaysia to strengthen the brand’s premium international positioning and drive sustainable growth. You will lead end-to-end campaigns, translate global strategy to local markets, and collaborate across Sales, Supply Chain, and Insights to seize opportunities.

The role demands a commercially minded marketer with 3–5 years in brand or integrated marketing, strong consumer instincts, and the ability to execute