Assistant Brand Manager (1664)

Carlsberg Brewery Malaysia Bhd; Shah Alam; On-site; MYR 70,000 - 110,000; Full time

Job summary

Carlsberg Brewery Malaysia Bhd's 1664 brand team is seeking an Assistant Brand Manager in Malaysia to strengthen the brand’s premium international positioning and drive sustainable growth. You will lead end-to-end campaigns, translate global strategy to local markets, and collaborate across Sales, Supply Chain, and Insights to seize opportunities.

The role demands a commercially minded marketer with 3–5 years in brand or integrated marketing, strong consumer instincts, and the ability to execute

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications or related discipline.
• 3 to 5 years’ experience in brand marketing or integrated marketing, preferably FMCG beverages.
• Experience supporting or leading integrated campaigns across digital, social, PR and trade channels.
• Strong consumer and cultural curiosity with premium lifestyle awareness.

Responsibilities

• Develop annual brand plans, growth priorities and activation calendars for 1664 in Malaysia.
• Translate global strategy into locally relevant campaigns while safeguarding premium identity.
• Manage end-to-end campaign execution across paid, owned and earned channels.
• Support agency briefing, evaluation and day-to-day management with partners.
• Collaborate with Sales, Channel Marketing, Supply Chain, Finance, Legal and Insights.
• Track brand health and campaign performance; translate findings into actions.
• Manage budgets, purchase processes and campaign phasing to meet scope and quality.
• Support portfolio initiatives from insight to post-launch review.
• Identify white spaces and growth opportunities from market dynamics.

Skills

Brand marketing

Integrated marketing

Campaign management

Consumer insights

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

We are looking for a commercially minded, curious, and driven Assistant Brand Manager to join our 1664 brand team. This role is instrumental in strengthening 1664’s distinctive product proposition and premium international positioning in Malaysia, driving brand equity, consumer relevance, and sustainable commercial growth. Through integrated campaigns, social and influencer marketing, experiential activations, trade programmes, and innovation initiatives, you will help bring the brand to life and unlock new opportunities for growth. If you have strong consumer intuition, a passion for building premium brands, and thrive in a fast-paced FMCG environment, this could be the perfect fit for you.

What you’ll be doing

Prepare support Marketing Manager in developing annual brand plans, growth priorities and activation calendars for 1664, aligned with brand and commercial objectives.

Translate global brand strategy and assets into locally relevant campaigns while safeguarding 1664’s international premium brand identity, visual language and tone of voice.

Manage end-to-end campaign execution across paid, owned and earned channels, including social, influencer/KOL, PR, experiential, partnerships, on-trade and off-trade activation.

Support the development of consumer experiences and rituals that strengthen occasion ownership, drive trial and conversion, and make 1664 an effortless premium choice.

Support agency briefing, evaluation and day-to-day management across creative, media, social, PR, influencer, event and production partners.

Partner closely with Sales, Channel Marketing, Supply Chain, Finance, Legal and Insights to ensure strong execution and market readiness.

Track brand health, campaign effectiveness, media performance, consumer engagement, trial, distribution and commercial results; convert findings into clear recommendations and optimisation actions.

Manage assigned budgets, purchase processes and campaign phasing, ensuring disciplined investment and delivery against agreed scope, timing and quality.

Support innovation, packaging, limited‑edition collaborations and portfolio initiatives from insight and business case development through launch and post‑launch review.

Monitor competitor activity, category dynamics and emerging consumer behaviour to identify white spaces and future growth opportunities.

Support Marketing Manager in preparing high‑quality presentations and management updates with clear strategic and commercial narratives.

Undertake any additional duties or responsibilities that may be assigned from time to time.

What we’re looking for

We’re looking for an innovative, analytical, and consumer‑obsessed marketer who is passionate about building premium brands and driving growth. In this role, you’ll need a strong blend of commercial acumen, cultural curiosity, and executional excellence, with the ability to manage integrated campaigns, leverage consumer insights, and deliver impactful brand experiences. A collaborative and proactive team player, you thrive in a fast‑paced environment and have a keen eye for creativity, detail, and brand consistency.

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements

Bachelor’s Degree in Marketing, Business Administration, Economics, Communications or related discipline.

Minimum 3 to 5 years’ experience in brand marketing, integrated marketing or category marketing, preferably within FMCG, beverages, lifestyle or consumer brands.

Demonstrated experience supporting or leading integrated campaigns across digital, social, influencer, PR, experiential and trade channels.

Strong consumer and cultural curiosity, with an eye for premium lifestyle, fashion, design, food, music and social trends.

Commercially astute and comfortable interpreting brand health, consumer, media, sales and distribution data to identify opportunities and actions.

Strong project management skills, with the ability to manage multiple workstreams, timelines, budgets, agencies and stakeholders.

Confident communicator with strong presentation, writing and influencing skills in English; proficiency in Bahasa Malaysia and/or Chinese is an advantage.

High attention to detail, strong creative judgement and the ability to protect brand consistency while adapting global platforms for local relevance.

Proactive, resilient and action‑oriented, with a collaborative one‑team mindset and willingness to work on selected evening or weekend activations when required.

We regret to inform only shortlisted candidates will be notified.

We pursue perfection every day. We strive to brew better beers. Beers that stand at the heart of moments that bring people together. We do not settle for immediate gain when we can create a better tomorrow for all of us.

Our purpose is rooted in our heritage and in the mentality of our founders, who left a rich legacy that still greatly influences how we run our business today.

We live our purpose every day by focusing on our brands and the art of brewing. We excite our consumers with innovative and quality brews that strengthen our identity and pride as brewers and by continuously striving to do better. We are a highly engaged and diversified team that champions quality and innovation.

We pursue perfection every day. We strive to brew better beers. Beers that stand at the heart of moments that bring people together. We do not settle for immediate gain when we can create a better tomorrow for all of us.

Our purpose is rooted in our heritage and in the mentality of our founders, who left a rich legacy that still greatly influences how we run our business today.

We live our purpose every day by focusing on our brands and the art of brewing. We excite our consumers with innovative and quality brews that strengthen our identity and pride as brewers and by continuously striving to do better. We are a highly engaged and diversified team that champions quality and innovation.

What can I earn as an Assistant Brand Manager