SEO Specialist

Private Advertiser; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Job summary

Private Advertiser in Kuala Lumpur, Malaysia is seeking a hands-on SEO Specialist to boost organic visibility, attract relevant traffic, and support business growth through qualified inquiries or online sales.

You will own SEO planning, execution, and reporting with a focus on measurable improvements and practical outcomes. The role requires at least 2 years of hands-on SEO experience and familiarity with WordPress or Shopify.

Qualifications

• At least 2 years of hands-on SEO experience with demonstrable results.
• Strong knowledge of technical SEO, on-page optimization and ethical link-building.
• Experience with Google Search Console and GA4; familiarity with Ahrefs, Semrush or Screaming Frog.
• Experience with WordPress or Shopify and basic HTML understanding.
• Ability to interpret data, prioritise opportunities and explain recommendations to non-technical stakeholders.

Responsibilities

• Conduct SEO audits and create prioritised action plans for technical, on-page, and content SEO.
• Perform keyword research, search intent and competitor analysis to identify growth opportunities.
• Optimize titles, meta descriptions, headings, internal links, structure, and content.
• Identify crawling/indexing issues and coordinate fixes with developers.
• Develop SEO content briefs and collaborate with contributors to improve pages.
• Identify link-building opportunities in line with Google's policies.
• Monitor performance using GSC, GA4 and SEO tools; report results and next steps monthly.
• Stay updated on search engine updates and assess implications.

Skills

SEO expertise

Keyword research

Technical SEO

Analytics (GA4 & GSC)

Content optimization

WordPress/Shopify familiarity

Tools

Ahrefs

Semrush

Screaming Frog

Google Search Console

GA4

Job description

We are looking for a hands-on SEO Specialist to improve our website's organic search visibility, attract relevant traffic and support business growth through qualified enquiries or online sales. You will take ownership of SEO planning, execution and performance reporting, with a focus on practical improvements and measurable outcomes.

Key responsibilities

Conduct SEO audits and develop prioritised action plans covering technical SEO, on-page optimisation and content opportunities.

Perform keyword research, search intent analysis and competitor research to identify relevant growth opportunities.

Optimise page titles, meta descriptions, headings, internal links, website structure and existing content.

Identify crawling, indexing, redirect, canonical and site performance issues, and coordinate technical fixes with developers.

Develop SEO content briefs and work with content contributors to create or improve useful, accurate and search-friendly pages.

Identify relevant outreach and link-earning opportunities using practices aligned with Google's spam policies.

Monitor performance using Google Search Console, GA4 and relevant SEO tools, including organic clicks, traffic quality, rankings and conversions.

Prepare monthly reports explaining results, issues, completed work and recommended next steps.

Keep up with search engine updates and assess their implications for our websites.

About you

At least 2 years of hands-on SEO experience, with evidence of work delivered and results achieved.

Practical understanding of technical SEO, on-page SEO, content optimisation and ethical link acquisition.

Experience using Google Search Console and GA4, plus tools such as Ahrefs, Semrush or Screaming Frog.

Familiarity with website content management systems such as WordPress or Shopify, and a basic understanding of HTML.

Ability to interpret data, prioritise opportunities and explain recommendations clearly to non-technical stakeholders.

Ability to manage an SEO action plan independently and coordinate implementation with relevant colleagues or external providers.