Senior Brand Executive

Vinda SEA; Klang City; Hybrid; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Hybrid work

Meal subsidies

Employee discounts

Free parking

Performance bonus

Job summary

Vinda SEA is seeking a Senior Brand Executive to drive brand initiatives and consumer engagement from its Klang hub. The role partners with agencies and internal teams to execute sampling programs, ATL/A&P activities, and digital plans across social platforms and e-commerce.

You will coordinate POSM, activations, and events, analyze campaign performance, and ensure alignment with the annual business plan. A FMCG background and strong collaboration skills are essential.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Psychology or related field.
• At least 2 years in brand management.
• FMCG industry experience preferred.
• Ability to work in fast-moving env with tight timelines.
• Strong motivation, organizational skills and meticulous.
• Collaborate effectively with cross-functional departments.
• Excellent interpersonal skills and adaptability.
• Basic knowledge of digital and social platforms.
• Basic research knowledge (Kantar, Ipsos, Nielsen).

Responsibilities

• Support strategic and tactical brand initiatives.
• Coordinate sampling at in-store, on-ground, online touchpoints.
• Plan sampling with agencies including stock targets and outlet locations.
• Develop sampling tools and communication materials with agencies.
• Manage fulfillment for sample requests.
• Prepare briefs for designers on key messages.
• Oversee artwork development and printing quotations.
• Coordinate quantities and outlet allocations with stakeholders.
• Arrange delivery and installation of POSM and branding.
• Run in-store activation and consumer engagement events.
• Collaborate with Sales & Customer Marketing on channels and outlets.
• Create communications materials with designers/agencies.
• Source gifts from suppliers for activities.
• Evaluate brand activity effectiveness (post-mortem).
• Support tactical Sales requests (social visuals, samples, etc.).
• Prepare communication decks for inter-departmental alignment.
• Contribute ideas to the 360 digital plan.
• Assist digital plan execution across paid social, e-commerce, brand site.
• Coordinate agencies on quarterly digital landscape analysis.
• Assist in ATL activities development and implementation.
• Support agency briefings and meetings.
• Coordinate production materials requirements.
• Monitor and manage A&P budget.
• Monitor and analyze competitor activities such as pricing and launches.
• Monthly brand and sales performance reporting.
• Monitor and update marketing activities.

Skills

Fast-paced environment

Organizational skills

Meticulous

Cross-functional collaboration

Interpersonal skills

Adaptability

Digital & social platforms knowledge

Digital market research knowledge

Education

Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field

Job description

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, Production and Sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and strives to provide high-quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, baby care, feminine care, incontinence care, and professional hygiene solutions under key brands Vinda, Tempo, Drypers, Libresse, TENA, Dr. P and Tork. In 2024, Vinda joins RGE, continuing to provide consumers with a wide range of hygiene products and services.

What We Offer

• Comprehensive medical and insurance coverage for you and your dependents, providing greater peace of mind.
• Performance-based bonuses that recognize and reward your contributions.
• A hybrid work arrangement with flexible working hours, offering greater flexibility and work-life balance.
• Attractive meal subsidies to help reduce your daily expenses.
• Exclusive employee discounts on our products.
• Free parking for your convenience.

Ready to take your career to the next level?

We're looking for a passionate and driven Senior Brand Executive at Vinda SEA HQ located at Bandar Bukit Raja, Klang (next to Setia Alam). If you’re ready to grow, contribute, and make a meaningful impact with a supportive team, we’d love to hear from you.

How You'll Make an Impact?

1. Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.

• Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.

• Work with agencies to develop sampling tools, communication materials to support the sampling activities.

• Follow through with Fulfillment agency on delivery of sample requests.

• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery

• Prepare briefing documents to designers/advertising agency on the key message to be portrayed.

• Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.

• Work closely with relevant stakeholders on the quantities and outlet allocations.

• Arrange for delivery and installation.

• In-store activation / Consumer Engagement activities e.g. roadshows & events.

• Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.

• Work with designers/agency to develop communication materials to support the activities.

• Work with premium suppliers to develop the right gifts to support the activities.

• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. social media/press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.
• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid digital media, social media, e-commerce platform and brand website.

• Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platform including Social Media touchpoints.

• Work closely with in-house social media & community management team to plan, manage and execute social media platform content, communication and engagement activities.

• Work closely with fulfilment agency to manage delivery of social media contest prizes and sample requests.

• Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.

• Work closely with agencies to drive post evaluation of results and learnings of digital projects.

• Work with agency to update website to communicate marketing activities.

• Work and drive with agencies to provide a quarterly competitive analysis of the digital landscape and provide input for improvement of the digital plans.

3. Above-the-Line (ATL) Activities

• Assist in the developmental and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

4. Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

5. Competitor Analysis

• Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

6. Reporting

• Monthly brand & sales performance report
• Monitor and update marketing activities.

What Makes You a Great Fit?

• Bachelor’s Degree in Business, Marketing, Economics, Psychology or a related field.
• At least 2 years of working experience in brand management.
• FMCG industry experience is preferred.
• Ability to work in a fast-moving working environment with tight timelines.
• Strong motivation, organizational skills and meticulous.
• Result oriented, mature, tactful and committed with high degree of drive and integrity.
• Ability to collaborate effectively with cross-functional departments.
• Excellent interpersonal skills and high degree of adaptability to new environments.
• Basic knowledge of digital & social platforms.
• Basic research knowledge (eg. Kantar, Ipsos, Nielsen).