Brand & Marketing Manager

Iridis Holdings Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

PURAS, a holistic wellness and clean beauty brand under Iridis Holdings Sdn Bhd, seeks a Brand & Marketing Manager in Malaysia to shape growth. You’ll own brand strategy, product marketing, campaigns, and customer experiences, collaborating with decision-makers in a fast-moving SME.

You’ll lead brand and content, partnerships, CRM/retention, and integrated campaigns, manage budgets, and guide a small team while partnering with e-commerce.

Qualifications

• 8+ years of consumer-brand marketing with ownership of campaigns
• Retail experience in beauty/wellness and strong brand positioning
• Ability to translate customer/market insights into brand strategy and campaigns
• Experience owning marketing calendars, budgets, and agency management
• Proven copywriting, editing, and visual communication skills, with portfolio

Responsibilities

• Shape brand direction and product marketing strategy
• Lead PR and partnerships to boost visibility and credibility
• Oversee social and content strategy and maintain brand consistency
• Own marketing calendar, objectives, and budget with clear briefs
• Develop the team, vendor relationships, and agency collaboration

Skills

Brand strategy

CRM & retention

Team leadership

Copywriting

Storytelling

English fluency

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Google Analytics

Job description

Shape the Future of PURAS – Holistic Wellness & Clean Beauty

Imagine helping build a brand people genuinely love, where your ideas turn into meaningful content, campaigns, and customer moments.At PURAS, you’ll join a tight-knit team creating something special — non-toxic skincare and essential oil products that people trust, enjoy, and return to.

We’re in an exciting growth stage as an SME where you will work closely with a passionate team and play a key role in shaping the brand’s next chapter. This is a hands‑on position for someone who thrives on creativity with structure, commercial thinking, and fast‑moving execution. If you’re energised by solving problems, building momentum, and turning good ideas into engaging campaigns, this role is a chance to make a real difference

THE ROLE

The Brand & Marketing Manager helps shape PURAS’s next stage of growth, building a distinctive brand that earns customer trust and loyalty. Working closely with decision makers, the role combines customer understanding, brand strategy and creative execution across products, campaigns and customer experiences. It offers meaningful ownership in a growing team, with scope to develop people, build relationships and bring ideas to life.

KEY RESPONSIBILITIES

Shape Brand Direction & Product Marketing

Develop brand strategy that sharpens PURAS’s positioning, elevates its identity and builds long‑term equity, in close alignment with key decision makers.

Draw on customer feedback, consumer research and market trends to shape product marketing, compelling stories and new opportunities with Product Development.

Guide a consistent brand identity and customer messaging across products, packaging, retail and digital touchpoints.

Build Brand Equity, Relationships & Customer Loyalty

Lead PR and partnerships, building relationships and representing PURAS in opportunities that strengthen visibility, credibility and trust.

Guide social and content strategy through the team and agencies, maintaining relevance, quality and brand consistency.

Own CRM and retention strategy and oversee customer‑service standards across online and retail, strengthening loyalty, customer communications and member experiences.

Lead Integrated Campaigns & Build the Team

Conceptualise integrated campaigns and own the marketing calendar, objectives and budget, with clear briefs and priorities.

Personally lead selected major campaigns and guide the team’s delivery across launches, packaging, retail experiences, VM, store‑design initiatives, events and masterclasses.

Develop the team, strengthen workflows and challenge creative and agency work, combining clear delegation with hands‑on contribution.

Grow Marketing Impact & Investment Effectiveness

Review marketing results, spending and agency value, turning insights into recommendations that improve customer response and commercial contribution.

Use AI and digital tools to strengthen insight gathering, creativity and execution, retaining sound judgment and quality control.

Collaborate with E‑commerce on brand messaging, campaign alignment and shared creative assets.

WHO WE'RE LOOKING FOR

Experience:

Typically 8+ years of relevant experience, including independent brand/campaign ownership and people management. Relevant capability and demonstrated results matter more than years alone.

Consumer‑brand marketing experience with retail exposure, preferably in beauty, personal care or wellness, and a track record of strengthening brand positioning and customer relevance.

Proven ability to turn customer and market insights into brand strategy, product marketing and integrated campaigns, supported by sound commercial judgment.

Experience owning marketing calendars and budgets, managing agencies and evaluating campaign performance, with practical CRM and retention knowledge.

Confidence building PR, partnership and other external relationships, alongside an understanding of social and content strategy sufficient to guide the team and agencies.

Strong copywriting, editing, briefing and visual judgment, with examples of work you have personally developed or improved.

Demonstrated ability to lead and coach a small team, make decisions independently and work closely with key decision makers. Comfortable using AI and digital tools resourcefully.

Strong English communication; Bahasa Malaysia and Mandarin are advantageous.

Brand and Product Strategy – Develops differentiated positioning, product stories and informed strategies that build long‑term brand equity.

Content and Creative Thinking – Brings original campaign ideas, strong aesthetics and the ability to direct and improve creative work personally.

Customer Insight, CRM and Retention – Turns customer insights and behaviour into relevant segmentation, loyalty and retention strategies.

Campaign Planning and Execution – Connects concepts, channels, budgets and resources, and personally leads major projects from brief to results.

Communication and Brand Representation – Presents recommendations persuasively, builds trusted external relationships and represents PURAS confidently.

Business and Problem‑Solving Acumen – Balances brand ambition with commercial judgment, challenges assumptions and uses evidence to improve decisions.

You'll thrive in this role if you:

See the bigger picture, ask thoughtful questions and bring well‑considered ideas and proposals.

Think commercially and connect brand‑building activity to customer outcomes and business results.

Enjoy moving between strategy and craft—from a positioning recommendation to sharpening a brief, improving copy or helping bring a campaign to life.

Use critical thinking to solve new and recurring challenges, testing, iterating and staying persistent when answers are not immediately obvious.

Build relationships naturally and can earn trust, create opportunities and work effectively across teams and partners.

Want to develop a team, give clear direction and take responsibility for outcomes, not simply coordinate other people’s work.

Enjoy the ownership and versatility of a growing SME, balancing ambition with practical priorities and working hands‑on alongside the team.

We're especially interested if people describe you as:

Open and growth‑minded — coachable, seeks feedback, continuously improves.

Accountable — owns both positive and negative outcomes and follows through on commitments.

Trustworthy — does the right thing, earns trust, and follows through.

A relationship builder — approachable, warm, respectful, and able to build trust with internal and external partners.

Energetic and initiative‑driven — brings energy, ideas, and momentum.

Adaptable, agile, and resilient — stays composed and keeps moving through change or setbacks.

Confident and mature — communicates with clarity, and firmness, when required.

WHAT YOU'LL GET

Competitive salary with performance‑linked bonus.

Direct access to decision‑makers and the chance to see your ideas implemented quickly.

A dynamic, fast‑paced environment where you can help grow a purpose‑led brand.

A close‑knit team passionate about products, customers, and growth.

Real growth opportunities as the brand and team expand.

A chance to shape brand direction and make a visible impact across products, campaigns, partnerships and customer experiences.

Join PURAS and help build the next chapter of a brand customers trust, enjoy and return to.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following languages are you fluent in?
• How many years' experience do you have as a Brand and Marketing Manager?
• How many years' experience do you have in the retail industry?
• How many years experience in Beauty Retailing do you have?

Specialty Retail 11-50 employees

There are moments when we pause to consider what we put into our bodies, onto our skin, and into our homes. Not from fear, but from a quiet awareness that the choices we make shape us over time.

Welcome to PURAS, where awareness leads to holistic wellness.

We began with a simple promise: to offer only what is good, safe, and pure. Guided by nature and thoughtful formulation, our premium essential oils and clean products are designed to nurture wellbeing from within. Our commitment extends beyond beauty—sharing knowledge, honouring individual needs, and supporting emotional balance and vitality. At PURAS, we believe true wellbeing is about feeling as radiant within as you appear without.

There are moments when we pause to consider what we put into our bodies, onto our skin, and into our homes. Not from fear, but from a quiet awareness that the choices we make shape us over time.

Welcome to PURAS, where awareness leads to holistic wellness.

We began with a simple promise: to offer only what is good, safe, and pure. Guided by nature and thoughtful formulation, our premium essential oils and clean products are designed to nurture wellbeing from within. Our commitment extends beyond beauty—sharing knowledge, honouring individual needs, and supporting emotional balance and vitality. At PURAS, we believe true wellbeing is about feeling as radiant within as you appear without.

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