Assistant Manager, Marketing

Sime Darby Property; Nilai; On-site; MYR 60,000 - 90,000; Full time

Job summary

Sime Darby Property invites a Marketing professional to support planning and execution of township campaigns, launches, and content across online and offline channels.

You will coordinate collateral, briefs to agencies, and budget tracking, while delivering campaigns through digital, PR, events, and on-ground activations. A 4–6 year track record in property marketing is preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Mass Communication or related discipline.
• Minimum 4–6 years in property marketing, township development, or related industry.
• Experience in campaign execution, event coordination, and marketing collateral development.
• Proficient in MS Office for reporting, budgeting, and presentations.

Responsibilities

• Support the planning and execution of Township and Phase Marketing plans, ensuring timely launches per Budget Plan.
• Coordinate development and production of marketing collateral and campaign content across online and offline channels.
• Execute marketing campaigns across digital, ATL, PR, events, and on-ground activations with timelines and quality.
• Brief, coordinate, and follow up with agencies, vendors, and internal teams for smooth execution.
• Support content planning for social media, digital platforms, and sales materials.
• Assist in market research, competitor tracking, and data gathering for campaign planning.
• Support the planning and execution of launches, exhibitions, roadshows, and promotional events.
• Track A&P spending, POs, GRNs, and related documentation for budget control.
• Draft and coordinate campaign messages and communications.
• Track and report campaign performance with post-mortem analyses and recommendations.
• Provide feedback to agencies and internal stakeholders on execution quality and improvements.
• Work closely with Sales to support campaign implementation and launch readiness.
• Undertake other ad hoc duties as assigned.

Skills

Campaign execution

Event coordination

Marketing communications

Content planning

Data gathering & research

AI tools usage

Education

Bachelor's Degree in Marketing

Business or Mass Communication

Tools

Microsoft Excel

PowerPoint

Word

AI tools

Job description

Support the planning and execution of marketing campaigns, content, and launch activities for township developments and property products to drive awareness, lead generation, and sales support.

Job Responsibilities

• Support the Marketing Manager in the overall planning and implementation of effective Township and Phase Marketing and Sales Plans, ensuring timely execution of all new launches as per Budget Plan for the township under the Business Unit.
• Coordinate the development and production of marketing collateral, advertising materials, and campaign content across online and offline channels.
• Execute marketing campaigns across digital, ATL, PR, events, and on-ground activations, ensuring timelines, deliverables, and quality standards are met.
• Brief, coordinate, and follow up with agencies, vendors, and internal teams to ensure smooth execution of marketing activities.
• Support content planning for social media, digital platforms, and sales support materials in line with approved campaign direction.
• Assist in market research, competitor tracking, and data gathering to support campaign planning and product positioning.
• Support the planning and execution of launches, exhibitions, roadshows, and promotional events.
• Track and monitor A&P spending, POs, GRNs, and related documentation to ensure timely processing and budget control.
• Draft and coordinate campaign messages, announcements, and other marketing-related communications.
• Track, monitor, and report campaign, event, and lead generation performance, including preparing post-mortem analysis with clear recommendations to improve future campaigns, events, and launch activities.
• Provide constructive feedback to agencies, vendors, and internal stakeholders on execution quality, campaign effectiveness, and improvement areas to support better future outcomes.
• Work closely with Sales and other internal stakeholders to support campaign implementation and launch readiness.
• Undertake other ad hoc duties assigned by management.

Requirements

• Bachelor’s Degree in Marketing, Business, Mass Communication, or related discipline.
• Minimum 4–6 years’ experience in property marketing, township development, or related industry.
• Experience in campaign execution, event coordination, and marketing collateral development.
• Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Word, for reporting, analysis, budgeting, presentation materials, and working papers.
• Comfortable using AI tools to improve productivity, content development, research, reporting, presentation preparation, and campaign optimisation, good organisational, communication, and coordination skills.
• Able to manage tasks independently, meet deadlines, and work proactively.