Trade Marketing Executive

Yee Lee Group; Kuala Lumpur; On-site; MYR 78,000 - 106,000; Full time

Job summary

Yee Lee Group in Kuala Lumpur, Malaysia, is seeking a Trade Marketing professional to lead house brand strategies and work with sales and distributors to drive channel growth.

You will analyze sales data, plan trade activities, set promotions, and ensure proper merchandising and POSM execution across multiple channels.

Qualifications

• Degree holder.
• 2-3 years in consumer goods industry; retailer experience preferred.
• Min 2 years field sales experience.
• Proficient in English & Bahasa Malaysia; Chinese/Mandarin an added advantage.
• MS Office proficiency; Power BI an added advantage.
• Able to work independently with minimum supervision.
• Strong planning, communication, presentation and commercial savvy.

Responsibilities

• Lead and handle house brand to achieve business objectives.
• Collaborate with inter-departments and distributors to develop strategies for designated channels.
• Analyze and report on activities; track promo effectiveness.
• Analyze sales data and propose strategies to support growth.
• Plan and develop Trade Marketing activities for different channels; review categories for key accounts.
• Lead merchandising guidelines and POSM types across channels.
• Brief sales teams on trade programs monthly; monitor progress and activities.
• Conduct market visits to identify opportunities and ensure availability, pricing, activation and in-store execution.

Skills

MS Excel

Power BI

Communication

Planning

Presentation

Commercial acumen

Independent worker

Education

Bachelor's degree

Tools

MS Excel

Power BI

Job description

• To lead & handle house brand in achieving business objective.
• To work hand in hand with inter-department and distributors in developing strategies & plans for designated channels.
• Measurement, evaluation & reporting on all activities within the portfolio. Example: To analyse with tracking exercise on measuring the promo effectiveness.
• Work with sales head on target setting. To analyze sales data and propose the right strategies to support sales growth
• Sales & market trend analysis to support reporting and activity planning
• Promotion and Pricing Setting and Analysis. Monthly pricing and promotion tracking in a different channel.
• To plan and develop Trade Marketing activities for different channel. Category review to the assigned key accounts and recommend strategies to enhance category growth.
• To lead in driving trade fundamentals (i.e. establish right merchandising guideline & types of POSMs as according to different channels.)
• Accountable in execution channel, monthly briefing of trade programs to sales team.
• Monitoring and updating progress of trade activities or programs as well as competitor activity tracking.
• POSM Development. Manage suppliers related to printing of POSM in accordance with the timeline. Accountable for POSM needs for all category and ensure the implementation in the market as per communication guideline.
• Conduct monthly business review with relevant stakeholders.
• Conduct market visits and survey to identify opportunities and to improve and uphold standard of availability, price compliance, activation and in-store execution
• Create and maintain the trade calendar of activities working with the relevant stakeholder

Requirements:

• Degree Holder
• 2-3 years in the consumer goods industry, retailer experience preferred.
• Min 2 years field sales experience in related field will be an added advantage.
• Computer literate in MS Office applications especially in Microsoft Excel. Power BI will be an added advantage
• Able to work independently with minimum supervision and have strong accountability.
• Working closely with field team to have more insights.
• Proficient in English & Bahasa Malaysia, verbal and written. Able to speak Chinese / Mandarin will be an added advantage.
• Possess planning skills, good business acumen, good communication skills, presentation skills, commercial savvy