Assistant General Manager/General Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Private Advertiser in Malaysia seeks an accomplished Assistant General Manager / General Manager to provide strategic leadership for the Malaysian business with full P&L accountability. The role includes leading business start-up activities, driving profitable growth and market expansion across multiple outlets.

You will work with senior leadership to set strategic direction, develop revenue strategies, identify new channels, manage budgets and build a capable management team to deliver

Qualifications

• Degree in Business, Hospitality Management or related discipline.
• 10–15 years in F&B, bakery or food retail with senior leadership.
• Proven P&L ownership and profitability track record.

Responsibilities

• Set strategic direction for Malaysia business with senior leaders.
• Develop and execute growth strategies, revenue and profit plans.
• Identify new revenue streams and expansion opportunities.
• Lead start-up activities including site selection and launches.
• Establish org structure, recruit leaders and implement controls.
• Oversee retail operations, bakery production and supply chain.
• Deliver revenue, operating profit and margin targets.
• Develop budgets, forecasts and resource allocation.

Skills

Leadership

P&L accountability

Strategic planning

Budgeting & forecasting

Market expansion

Education

Degree in Business / Hospitality Management

Job description

An established international bakery brand is seeking an accomplished Assistant General Manager / General Manager to provide strategic leadership for its Malaysia business, with full P&L accountability and a mandate to lead business start-up activities and drive profitable growth and market expansion.

Key responsibilities

Work with senior leadership and key stakeholders to establish the strategic direction and long-term objectives for the Malaysia business.

Develop and execute business strategies that deliver sustainable revenue growth, profitability and competitive advantage.

Identify new revenue streams, sales channels and growth opportunities through market research, competitor analysis and consumer insights.

Develop and implement the Malaysia market expansion roadmap, identifying commercially viable locations and business opportunities.

Lead start-up activities from planning to launch, including site selection, lease negotiations, outlet setup, production arrangements and supply chain readiness.

Establish the organisational structure, recruit key personnel and implement operating systems, policies and controls.

Oversee retail operations, bakery production and supply chain performance to ensure efficiency, product availability and consistent quality.

Take full accountability for business P&L, delivering revenue, operating profit and margin targets.

Develop and manage annual budgets, financial forecasts and resource allocation plans aligned with business priorities.

Build and lead a capable management team with clear responsibilities, performance targets and accountability.

Develop workforce capabilities through coaching, training and succession planning.

About you

Recognised Degree in Business, Hospitality Management or a related discipline.

At least 10-15 years of progressive experience in F&B, bakery or food retail, including substantial senior leadership experience.

Proven track record of owning a business P&L, driving revenue growth and achieving profitability in a competitive market.

Demonstrated experience in market expansion, business start-ups and new outlet openings, preferably in Malaysia.

Strong financial and commercial acumen, including budgeting, forecasting, cost optimisation and investment evaluation.

Sound understanding of multi-outlet operations, bakery production, supply chain management, quality control and food safety requirements.

Experience in brand development and marketing initiatives that translate into measurable sales growth.

Strong leadership, negotiation and stakeholder management skills, with the ability to build teams and establish effective systems.

Ability to manage multiple priorities and lead execution in a fast-paced, evolving business environment.