General Manager

Private Advertiser; Shah Alam; On-site; MYR 300,000 - 450,000; Full time

Job summary

Private Advertiser in Malaysia seeks a General Manager to lead our footwear business across retail, wholesale, and e‑commerce, driving sales, profitability and brand growth.

You will own the Malaysia P&L, optimize performance across malls, wholesale networks and online marketplaces, manage landlord relationships, oversee operations and inventory, and coach a high‑performing team to ensure operational excellence and consistent brand execution.

Qualifications

• Strategic planning and execution experience in retail/fashion.
• Strong financial acumen and P&L management.
• Proven ability to negotiate leases and landlord terms.
• Omnichannel retail and e-commerce experience.

Responsibilities

• Take full ownership of Malaysia P&L and revenue targets.
• Drive performance across retail, wholesale and online channels.
• Manage landlord relationships to secure prime locations and favorable terms.
• Oversee operations, supply chain, inventory health and cash flow.
• Lead, coach and develop a high-performing team to ensure brand consistency.

Skills

Strategic thinking

Hands-on execution

Financial reporting

Negotiation

Job description

The General Manager will lead the end-to-end footwear business in Malaysia, focusing on driving sales, ensuring profitability, and expanding market presence across retail, wholesale, and e-commerce channels.

Key Responsibilities

P&L & Growth:

Take full ownership of the Malaysia P&L. Execute strategies to hit aggressive revenue and profitability targets.

Channel Management:

Drive performance across physical retail stores, wholesale distribution networks, and online marketplaces.

Landlord Relations:

Manage and leverage connections with major mall landlords to secure prime locations and favorable lease terms.

Operations & Inventory:

Oversee supply chain, demand forecasting, and inventory health to optimize cash flow and minimize overstock.

Team Leadership:

Lead and coach a high-performing team to ensure operational excellence and brand consistency.

Requirements

Experience:

10+ years in footwear or fashion retail, with at least 5 years in a senior leadership role within the Malaysian market.

Network:

Proven track record and existing relationships with Malaysian landlords and key wholesale partners.

Expertise:

Strong commercial acumen in managing retail, wholesale, and digital commerce (Lazada, Shopee, etc.) simultaneously.

Skills:

Strategic thinker who is "hands-on" in execution; expert in financial reporting and negotiation.

What We Offer

Competitive salary and performance-based incentives.

Leadership of a prominent brand within a growing regional portfolio.