Assistant Digital Marketing Manager — Penang Luxury Hotel

Iconic Marjorie Hotel, a Tribute Portfolio; Bayan Lepas; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Discounted accommodation

Meal allowances

Health insurance

Wellness programmes

Job summary

Iconic Marjorie Hotel, a Tribute Portfolio, in Bayan Lepas, Penang, seeks an Assistant Digital Marketing Manager to join its marketing team. This full-time role focuses on developing digital strategies, managing campaigns, and boosting online presence across multiple channels.

You will work with the Digital Marketing Manager to optimize content, analyze performance, and drive bookings for the luxury hotel while enhancing customer engagement and brand visibility.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 2-3 years of experience in digital marketing, preferably in hospitality or tourism.

Responsibilities

• Assist in developing and implementing digital marketing strategies to increase brand awareness and drive bookings for the hotel.
• Manage and update the hotel's website content, ensuring accuracy, relevance and optimal user experience.
• Create and schedule social media content across platforms including Facebook, Instagram, LinkedIn and TikTok.
• Monitor social media performance, engage with followers and respond to customer enquiries in a timely manner.
• Support the creation of email marketing campaigns and maintain subscriber databases.
• Assist with SEO and SEM activities to improve online visibility.
• Analyse digital marketing metrics and provide regular performance reports to management.
• Collaborate with the creative team to develop engaging visual content and promotional materials.
• Support the organisation of online events, virtual tours and promotional activities.
• Stay informed of industry trends, competitor activities and emerging digital marketing tools.

Skills

Social media management

Content creation

Analytical skills

Project management

Education

Diploma or Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

Google Analytics

Meta Business Suite

Email marketing platforms

CMS

Adobe Creative Suite

Job description

Iconic Marjorie Hotel, a Tribute Portfolio, in Bayan Lepas, Penang, seeks an Assistant Digital Marketing Manager to join its marketing team. This full-time role focuses on developing digital strategies, managing campaigns, and boosting online presence across multiple channels.

You will work with the Digital Marketing Manager to optimize content, analyze performance, and drive bookings for the luxury hotel while enhancing customer engagement and brand visibility.