Assistant Digital Marketing Manager

IHH HEALTHCARE MALAYSIA; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

IHH HEALTHCARE MALAYSIA is seeking a Digital Marketing Specialist to effectively manage Pantai & Gleneagles websites, refresh content with SEO in mind, and coordinate with internal teams and external vendors to ensure content remains current and optimized.

The role also involves analyzing campaign performance, managing online advertising, and leading CRM activities to drive brand engagement and ROI, with collaboration across Marketing, Communications and PR teams.

Qualifications

• Bachelor’s degree in Business or Marketing/Communications or related disciplines.
• At least 3 years working experience in Digital Marketing/Web or related field.
• Proven track record in planning and implementing digital marketing campaigns.
• Creative, resourceful, results oriented and organized in managing daily task with minimal supervision.
• A good team player and self–starter with excellent communications, interpersonal and negotiation skills.
• Ability to multi-task and work on several projects simultaneously.
• Ability to provide leadership and direction to internal team and external agencies in delivering results.
• Must possess excellent written, proof reading and presentation skills.
• This role is open to applicants who do not require visa or employment pass sponsorship.

Responsibilities

• Effective, efficient management and upkeep of Pantai & Gleneagles websites.
• Work with internal teams and external vendors to refresh and optimize website content for search engine friendliness (SEO).
• Work with internal teams and external vendors to ensure technical infrastructure is robust for optimal website performance.
• Manage external vendors for online advertising, including setting and driving KPIs (Pay-per-click advertising).
• Perform website updates, troubleshoot errors when necessary.
• Monitor and evaluate hospitals’ digital/online campaign performance, website analytics, leads and conversion on a daily/weekly/monthly basis to reach annual targets.
• Lead digital initiatives with out-of-the-box ideas and execute campaigns/programs together with Marketing & Communications and PR department.
• Continuously monitor digital media trends and analyze data for continuous improvements, enhancement and brand engagement.
• Update/formulate policies and procedures to meet present work requirements pertaining to the department.
• Manage effective usage of allocated budget and monitor ROI.
• Drive engagement conversion and content distribution through Pantai & Gleneagles social media effort.
• To perform other duties which may be assigned form time to time by the Head of Marketing or designated representative on behalf of the Management.
• Collaborate with respective stakeholders in executing day to day CRM activities.

Education

Bachelor’s Degree in Business or Marketing/Communications

Job description

• Effective, efficient management and upkeep of Pantai & Gleneagles websites.
• Work with internal teams and external vendors to keep website content refreshed and optimized to be search engine friendly (search engine optimization).
• Work with internal teams and external vendors to ensure technical infrastructure is robust for optimal website performance.
• Manage external vendors for online advertising, including setting and driving key performance indicators (Pay-per-click advertising).
• Perform website updates, troubleshoot errors when necessary.
• Monitor and evaluate hospitals’ digital/online campaign performance, website analytics, leads and conversion on a daily/weekly/monthly basis to reach annual targets
• Lead digital initiatives with out-of-the-box ideas and execute campaigns/programs together with Marketing & Communications and PR department.
• Continuously monitor digital media trends and analyze data for continuous improvements, enhancement and brand engagement.
• Update/formulate policies and procedures to meet present work requirements pertaining to the department.
• Manage effective usage of allocated budget and monitor ROI.
• Drive engagement conversion and content distribution through Pantai & Gleneagles social media effort
• To perform other duties which may be assigned form time to time by the Head of Marketing or designated representative on behalf of the Management.
• Collaborate with respective stakeholders in executing day to day CRM activities.

Qualification and Experience

• Candidate must possess at least a Bachelor’s Degree in Business or Marketing/Communications or relevant disciplines.
• At least 3 years working experience in Digital Marketing/Web or related field.
• Proven track record in planning and implementing digital marketing campaigns.
• Creative, resourceful, results oriented and organized in managing daily task with minimal supervision.
• A good team player and self–starter with excellent communications, interpersonal and negotiation skills
• Ability to multi-task and work on several projects simultaneously.
• Ability to provide leadership and direction to internal team and external agencies in delivering results.
• Must possess excellent written, proof reading and presentation skills.
• This role is open to applicants who do not require visa or employment pass sponsorship.