Employment Type: Full-Time, Hybrid (2 days in office)
About the Job
We’re hiring an Assistant Brand Executive (ABE) to support day-to-day operations for our Hong Kong channels—brand.com (Shopify) and HKTVmall—with a strong focus on procurement, inventory coordination, customer service, and O2O initiatives that tie our e-commerce channels to our sister veterinary hospital. This is a junior, hands-on role with clear growth into Assistant Brand Manager.
Why This Role Rocks
- Learn fast with structured onboarding and close mentorship
- Own real responsibilities across e-commerce ops, procurement, CX, and O2O pilots
- Clear progression path to ABM for strong performers
What You’ll Do
Channel Operations (brand.com, HKTVmall & Offline/O2O)
- Launch and maintain product listings (copy, images, attributes, tags, SEO basics).
- Set up promos, bundles, and vouchers; support platform campaign submissions.
- Ensure storefront hygiene: ratings, Q&A, chat SLAs, return reasons, and buyer experience.
- Monitor daily sales, traffic, conversion, cancellations/returns; flag issues early.
- Coordinate order fulfillment and exceptions with warehouse/3PL (address changes, reships, damages).
O2O: Tie-In with Sister Vet Hospital
- Build O2O flows: clinic pickup/return options, in-clinic QR → online journeys, and WhatsApp follow-ups post-consult.
- Referral & voucher setup: create clinic-specific codes/links; track clinic-originated orders and revenue.
- Clinic content & signage: coordinate landing pages, store-finder, availability badges (“Pick up at Clinic”), and in-clinic posters/QRs.
- Assortment & compliance: manage “vet-recommended”/prescription diets with verification steps and appropriate disclaimers.
- Bundles & services: support product + service bundles (e.g., vaccination + preventatives), sampling, and trial packs.
- Ops alignment: align with clinic front desk for pickup SLAs, returns, exchanges, and temperature-sensitive handling; maintain simple SOPs and quick-reference guides for clinic staff.
Procurement & Inventory Coordination
- Prepare and raise purchase orders; follow up with suppliers on lead times and delivery.
- Track stock cover by SKU; alert on OOS risk, overstock, and expiry/lot where relevant.
- Support inbound logistics and receiving; reconcile delivery notes vs. POs.
- Maintain cost price and landed cost records; update price lists and margin trackers.
- Clinic stock: maintain clinic-level par stocks/thresholds; coordinate replenishment and consignment where applicable.
Customer Service & Buyer Experience
- Handle customer inquiries (email/chat/phone) with friendly, timely responses.
- Resolve post-purchase issues (returns, refunds, replacements) within SLA.
- Capture frequent issues and propose fixes to listings, packaging, or processes.
- Drive CSAT improvements and reduce return/cancel rates.
- O2O CS: coordinate with clinic front desk on O2O order queries, pickups, and escalations.
Inventory Planning & Content
- Keep collections fresh (new arrivals, bestsellers, seasonal picks).
- Propose basic assets/briefs for promotions and on-site banners.
- O2O messaging: highlight clinic pickup, local availability, and vet-approved education content.
Reporting & Admin
- Weekly dashboards: sales, traffic, conversion, stock cover, cancellations/returns, CSAT.
- Simple ad/boost tracking on HKTVmall/brand.com (spend vs. sales lift).
- Maintain SKU master data, PO logs, supplier contacts, and SOPs.
- O2O tracking: clinic-originated revenue, voucher/code performance, pickup SLA, QR scan-to-order funnel, and repeat purchase post-visit.
What Success Looks Like
- 30 days: Publish listings, respond to tickets, raise POs; pilot 1 clinic pickup flow end-to-end.
- 90 days: Maintain channel hygiene, keep stock cover within guardrails, hit core SLAs; launch 1–2 O2O voucher/referral pilots.
- 6 months: Clear slow movers via targeted promos; improve CSAT/return rates; O2O contributes measurable % of HK orders with strong pickup SLA.
About You
- Experience: 0–2 years in e-commerce operations, procurement/supply chain, or customer service. Internships/placements count. (Retail/consumer goods/pet category a plus.)
- Tools: Shopify (+Shopify POS ideal), HKTVmall seller portal, Excel/Google Sheets (VLOOKUP/XLOOKUP, Pivot Tables), Gmail/Docs/Drive; Klaviyo/CRM and WhatsApp Business are a plus.
- Ops Skills: Detail-oriented, process-minded, able to juggle tickets, POs, listings, and clinic coordination.
- Customer Mindset: Empathetic, clear communicator, calm under pressure; comfortable liaising with clinic front-desk teams.
- Languages: Fluent Cantonese and English; Mandarin is a plus.
- Education: Diploma or degree; numerical/operations majors a plus—but attitude and aptitude matter most.
- Compliance Awareness: Basic understanding of HK data privacy (PDPO) and medical advice disclaimers; follow vet guidance.
KPIs You’ll Help Drive
- Stock health: OOS rate, days of cover, slow-mover clearance
- CX: First response time, resolution time, CSAT, return/cancel rate
- Storefront hygiene: Listing accuracy, Q&A/Chat SLA compliance
- Commercials: Promo execution accuracy, basic spend vs. sales lift tracking
- O2O: Clinic-originated revenue/orders, pickup success & SLA, referral conversion, QR scan-to-order rate, repeat purchase after clinic visit
- Competitive compensation with performance-based reviews
- Mentorship and skills training (procurement, inventory, Shopify/HKTVmall & O2O ops)
- Supportive, fast-moving, data-driven team
- Clear growth path to Assistant Brand Manager (ABM)
Ready to Grow?
If you’re organized, proactive, and excited to learn e-commerce and O2O from the ground up, we’d love to meet you. Apply to become our Assistant Brand Executive and make an impact from day one.