Asia Media Strategy Lead — Data-Driven Growth

Michael Page International; Kuala Lumpur; On-site; MYR 120,000 - 200,000; Full time

Benefits offered by this job

Exposure to senior leaders

International environment

Regional Asia role

Job summary

Michael Page International is partnering with a globally recognised consumer brand to lead regional media strategy across Asia. The role focuses on integrating paid, earned, shared and owned media and translating data-driven insights into actionable plans.

You will work with local teams and agencies, review campaigns, drive ROI optimisation, and report to senior stakeholders. Degree in Marketing or related, strong digital and traditional media knowledge, and experience in multi-market

Qualifications

• Degree qualified in Marketing, Business, Communications, or a related discipline.
• Experience in media strategy, planning, marketing effectiveness, or integrated marketing.
• Strong experience across digital and traditional media channels.
• Proven knowledge of media measurement, campaign optimisation, and ROI evaluation.
• Experience managing regional or multi-market marketing initiatives.
• Comfortable working with agencies and cross-functional stakeholder groups.
• Strong analytical, presentation, and problem-solving capabilities.
• Ability to manage multiple priorities within a matrix organisation.
• Experience translating data into actionable business insights.

Responsibilities

• Lead the development and execution of integrated media strategies across multiple Asian markets.
• Review and strengthen media plans, campaign recommendations, and reporting deliverables.
• Collaborate with local teams to translate strategic frameworks into market-specific plans.
• Drive alignment across paid, earned, shared, and owned media channels.
• Partner with agency teams to ensure high-quality planning and execution standards.
• Manage agency workflows and facilitate regular performance reviews.
• Identify operational improvements to enhance campaign delivery and efficiency.
• Oversee media measurement frameworks and performance tracking initiatives.
• Convert complex data into clear business recommendations for senior stakeholders.
• Support connected commerce and marketing effectiveness programmes across the region.

Skills

Media strategy

Campaign optimisation

ROI evaluation

Digital and traditional media

Analytical skills

Presentation skills

Problem-solving

Stakeholder management

Multi-market marketing

Education

Degree in Marketing/Business/Communications or related

Tools

Media measurement tools

Job description

Michael Page International is partnering with a globally recognised consumer brand to lead regional media strategy across Asia. The role focuses on integrating paid, earned, shared and owned media and translating data-driven insights into actionable plans.

You will work with local teams and agencies, review campaigns, drive ROI optimisation, and report to senior stakeholders. Degree in Marketing or related, strong digital and traditional media knowledge, and experience in multi-market