APAC Digital Campaign Manager, B2B Growth & Demand

Michael Page; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Michael Page is seeking a Digital Campaign Manager to lead integrated campaigns across APAC, translating creative ideas into measurable growth. You will manage end-to-end campaigns, collaborate with regional and global teams, and optimise multi‑channel activities to maximise reach and impact.

The role emphasises data-driven decision making, ROI improvement, and delivering results that align with regional objectives in a highly technical B2B environment.

Qualifications

• Proven experience in B2B digital marketing campaigns.
• Track record in lead generation and pipeline growth.
• Excellent stakeholder management and cross-functional influence.

Responsibilities

• Lead end-to-end digital campaign management across APAC, including planning, execution, optimisation, budget oversight and reporting.
• Collaborate with marketing, sales, product and business teams to ensure alignment and campaign success.
• Drive multi‑channel marketing initiatives across paid media, social, email, web and other platforms.
• Utilise data and customer insights to optimise performance and ROI.
• Champion continuous improvement through experimentation and emerging best practices.

Skills

Digital marketing

Campaign management

Data analytics

Stakeholder management

Cross-functional collaboration

Job description

Michael Page is seeking a Digital Campaign Manager to lead integrated campaigns across APAC, translating creative ideas into measurable growth. You will manage end-to-end campaigns, collaborate with regional and global teams, and optimise multi‑channel activities to maximise reach and impact.

The role emphasises data-driven decision making, ROI improvement, and delivering results that align with regional objectives in a highly technical B2B environment.