Area Manager

Royal Selangor International Sdn Bhd; Penang; On-site; MYR 90,000 - 130,000; Full time

Job summary

Royal Selangor International Sdn Bhd invites an Area Manager – North to oversee and drive the performance of our North-region retail stores. You will lead store teams, ensure exceptional customer experience and operational excellence while upholding our brand standards.

Reporting to senior management, you will build relationships with mall management, identify business opportunities, and develop people to sustain a high-performing retail team across multiple locations in Malaysia.

Qualifications

• Minimum 5 years of experience in retail operations.
• 2–3 years in a supervisory, Store Manager, or Area Manager role.
• Proven experience managing multiple retail stores or geographically distributed teams.
• Strong leadership and people management skills.
• Fluent in English and Bahasa Malaysia; willingness to travel frequently within North area.

Responsibilities

• Lead, coach, motivate, and develop retail teams across assigned stores to achieve sales targets and KPIs.
• Conduct regular store visits and actively participate on the sales floor to model excellent service standards.
• Drive sales performance across assigned stores and ensure achievement of targets, KPIs, and business objectives.
• Monitor daily, weekly, and monthly sales performance; identify trends, gaps, and opportunities for improvement.
• Develop and maintain strong relationships with mall management, Marketing and Operations teams.
• Oversee day-to-day operations and ensure consistent implementation of policies and retail standards.
• Ensure stores maintain high standards of visual merchandising, housekeeping, security, and safety.
• Oversee inventory management to ensure stock availability and minimise excess inventory.
• Prepare regular reports on sales, manpower, inventory, customer experience, and store performance.
• Identify opportunities to improve processes, productivity, profitability, and customer experience.

Skills

Leadership

People management

Coaching

Team building

Sales acumen

Customer service

Relationship management

Analytical thinking

Problem solving

Travel readiness

Education

Bachelor's Degree or Diploma in Retail Management

Business Administration

Marketing

Management

Tools

Excel

PowerPoint

Job description

The Area Manager – North is responsible for overseeing and driving the performance of assigned retail stores within the North area. The role leads store teams to achieve sales and business objectives while ensuring consistent customer experience, operational excellence, and adherence to company standards. The Area Manager also builds strong relationships with mall management and external stakeholders, identifies business opportunities, and develops people to build a high-performing retail team.

Key responsibilities

Lead, coach, motivate, and develop retail teams across assigned stores to achieve sales targets and KPIs

Conduct regular store visits and actively participate on the sales floor by interacting with team members and customers and modelling excellent service standards

Drive sales performance across assigned stores and ensure achievement of sales targets, KPIs, and business objectives

Monitor daily, weekly, and monthly sales performance and identify trends, gaps, and opportunities for improvement

Develop and maintain strong relationships with mall management, particularly Marketing and Operations teams

Oversee the day-to‑day operations of assigned stores and ensure consistent implementation of company policies, procedures, and retail standards

Ensure stores maintain high standards of visual merchandising, housekeeping, security, safety, and overall store presentation

Oversee inventory management across assigned stores to ensure adequate stock availability and minimise excess inventory

Prepare and provide regular reports on sales, manpower, inventory, customer experience, and store performance

Identify opportunities to improve processes, productivity, profitability, and customer experience

Key requirements

Bachelor's Degree or Diploma in Retail Management, Business Administration, Marketing, Management, or a related field

Minimum 5 years of experience in retail operations, with at least 2–3 years in a supervisory, Store Manager, or Area Manager role

Proven experience managing multiple retail stores or geographically distributed retail teams

Strong leadership, people management, coaching, and team‑building skills

Strong commercial and sales acumen with a results‑oriented mindset

Excellent customer service and relationship management skills

Strong analytical and problem‑solving abilities

Proficient in Microsoft Office, particularly Excel and PowerPoint

Willingness to travel frequently within the North area and visit assigned stores regularly

Fluency in English and Bahasa Malaysia

About Us

Celebrating life’s precious moments since 1885.

In 1885, a young pewtersmith named Yong Koon arrived in Malaya from the Chinese port of Shantou, armed with little more than a set of tools and a determination to succeed.

Today, Yong Koon's humble enterprise is Royal Selangor, the world's foremost name in quality pewter.

Pushing the Boundaries

Our designers and artisans continuously expand the limits of pewter design while staying true to our heritage of craftsmanship. Joining us on this journey are like‑minded design collaborators such as the award‑winning Erik Magnussen and Jamy Yang as well as cultural organisations such as the V&A (Victoria and Albert Museum).

Symbols of Sporting Achievements

Bespoke trophies from Royal Selangor commemorate victorious moments at sporting events such as the Formula 1 in Malaysia, Singapore and China, Shanghai ATP 1000 Masters and the Sime Darby LPGA Malaysia Golf Tournament.

Global Presence

Headquartered in Kuala Lumpur, Malaysia, Royal Selangor has standalone stores in top retail capitals around the world, including London, Hong Kong, Singapore, Beijing, Melbourne and Sydney. Royal Selangor products are also carried by top department stores such as Wako in Japan, Harrods in London, and Hudson Bay in Toronto.

Diverse Expertise

Royal Selangor’s repertoire of skills in the decorative arts is represented through our sister companies. Famed for fine silverware, Comyns is also renowned for its interpretive works, particularly those of Paul de Lamerie – one of the leading silversmiths of 18th century England. Selberan specialises in creating 18k gold and diamond jewellery that follows the European approach to craftsmanship.

About Us

Celebrating life’s precious moments since 1885.

In 1885, a young pewtersmith named Yong Koon arrived in Malaya from the Chinese port of Shantou, armed with little more than a set of tools and a determination to succeed.

Today, Yong Koon's humble enterprise is Royal Selangor, the world's foremost name in quality pewter.

Pushing the Boundaries

Our designers and artisans continuously expand the limits of pewter design while staying true to our heritage of craftsmanship. Joining us on this journey are like‑minded design collaborators such as the award‑winning Erik Magnussen and Jamy Yang as well as cultural organisations such as the V&A (Victoria and Albert Museum).

Symbols of Sporting Achievements

Bespoke trophies from Royal Selangor commemorate victorious moments at sporting events such as the Formula 1 in Malaysia, Singapore and China, Shanghai ATP 1000 Masters and the Sime Darby LPGA Malaysia Golf Tournament.

Global Presence

Headquartered in Kuala Lumpur, Malaysia, Royal Selangor has standalone stores in top retail capitals around the world, including London, Hong Kong, Singapore, Beijing, Melbourne and Sydney. Royal Selangor products are also carried by top department stores such as Wako in Japan, Harrods in London, and Hudson Bay in Toronto.

Diverse Expertise

Royal Selangor’s repertoire of skills in the decorative arts is represented through our sister companies. Famed for fine silverware, Comyns is also renowned for its interpretive works, particularly those of Paul de Lamerie – one of the leading silversmiths of 18th century England. Selberan specialises in creating 18k gold and diamond jewellery that follows the European approach to craftsmanship.