Sales & Operations Manager
SBG Holdings Sdn Bhd
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Benefits offered by this job
Job summary
SEMBOLNIA? SEMBONIA is a fast-growing leather-wear brand with 88 outlets across 10 countries, established in 1994. We seek a Sales & Operations Manager to lead retail operations, drive sales growth, optimise costs, and deliver outstanding customer experiences across stores.
You will manage Area Managers, implement strategic plans, monitor KPIs, and oversee stock, merchandising, and store openings. Proficiency in English, Bahasa Malaysia, and Mandarin is required; travel to outlets is expected.
Qualifications
- Diploma or degree in Business Administration, Retail Management, Marketing, or related field.
- 8–10 years of retail operations experience, with at least 5 years in a managerial role.
- Proven experience managing multiple stores and Area Managers.
- Strong track record in achieving sales targets and improving store performance.
- Knowledge of retail KPIs, inventory management, labour costs, and profitability.
- Excellent leadership, communication, and problem-solving abilities.
- Fluent in English, Bahasa Malaysia, and Mandarin.
- Proficient with Microsoft Excel and familiar with retail POS/reporting systems.
Responsibilities
- Develop and implement sales strategies, business plans, and initiatives to achieve company-wide and regional sales targets.
- Set clear sales targets and KPIs for stores; monitor performance and take corrective actions.
- Oversee daily operations; ensure SOPs, standards, and regulatory compliance.
- Monitor stock availability, inventory turnover, and stock takes; optimise inventory.
- Lead Area Managers and retail teams; conduct performance evaluations and development planning.
- Support store openings, relocations, renovations, and closures; ensure smooth execution.
Skills
Education
Tools
Job description
The Sales & Operations Manager is responsible for providing overall leadership, strategic direction, and performance governance across the Sales & Operations function. The position leads and coordinates multiple departments to ensure that commercial objectives, operational priorities, customer experience, resource utilization, and business growth initiatives are effectively aligned with the Company's overall strategy.
This role will work closely with Area and Regional Manager and cross-functional teams to achieve sales targets, optimise operational costs, maintain inventory accuracy, deliver excellent customer experiences, and ensure consistent compliance with company standards. The candidate should thrive in a fast-paced, multi-store retail environment and demonstrate a strong commitment to continuous improvement and leadership.
Develop and implement sales strategies, business plans, and initiatives to achieve company-wide and regional sales targets.
Conduct market analysis to identify trends, customer behaviour, competitor activities, and potential business opportunities for growth.
Set clear sales targets and KPIs for assigned stores, monitor performance against business objectives, analyse sales and financial results, and recommend corrective actions where required.
Track daily, weekly, and monthly sales performance, identifying gaps and implementing strategies to achieve targets.
Collaborate closely with Area Managers to improve key retail performance metrics, including sales conversion, average transaction value, productivity, and customer retention.
Prepare and present business performance reviews and insights to management.
Develop and recommend marketing initiatives, promotional campaigns, and sales strategies to drive revenue growth.
Evaluate the effectiveness of promotional activities and recommend improvements to maximise sales impact.
Identify local market opportunities and recommend targeted initiatives to increase store traffic, customer engagement, and sales performance.
Oversee the daily operations of assigned retail stores, ensuring operational excellence, consistent service delivery, compliance with company SOPs, policies, standards, and regulatory requirements.
Conduct regular store visits and operational audits to identify gaps, assess performance, and drive improvement opportunities.
Monitor store productivity, manpower requirements, operating costs, and resource utilisation to ensure operational efficiency.
Streamline operational processes and implement continuous improvement initiatives to enhance productivity and profitability.
Ensure timely and accurate execution of promotional campaigns, pricing updates, product launches, visual merchandising standards, and other retail initiatives.
Support new store openings, relocations, renovations, and closures, ensuring smooth execution and business transition.
Collaborate closely with cross-functional departments to resolve operational issues and maintain business continuity.
Lead, supervise, and support Area Managers and retail teams in achieving business and operational objectives.
Conduct performance evaluations and develop structured development plans for direct reports.
Support the recruitment, selection, onboarding, development, and retention of retail employees.
Ensure full compliance across assigned stores with company policies, SOPs, audit requirements, and applicable regulatory standards.
Review and enhance existing processes to improve operational efficiency, productivity, cost effectiveness, and overall profitability.
Monitor stock availability across stores to minimise stock shortages, excess inventory, and lost sales opportunities.
Ensure monthly and periodic stock takes are conducted accurately and on schedule.
Investigate stock discrepancies and implement corrective and preventive actions.
Monitor inventory turnover and identify slow-moving and ageing stocks.
Ensure proper handling, storage, and display of merchandise in accordance with company standards.
Diploma or Degree in Business Administration, Retail Management, Marketing, or a related field.
Minimum 8–10 years of retail operations experience, with at least 5 years in a managerial or leadership position.
Proven experience managing multiple retail stores and Area Managers.
Strong track record in achieving sales targets and improving store performance.
Strong understanding of retail KPIs, sales analysis, inventory management, labour costs, operating expenses, and profitability.
Strong leadership, coaching, people management, and team-building skills.
Excellent analytical, decision-making, and problem-solving abilities.
Excellent communication and interpersonal skills.
Able to communicate effectively in English, Bahasa Malaysia, and Mandarin.
Proficient in Microsoft Office, particularly Microsoft Excel, and familiar with retail POS and reporting systems.
Highly organised, proactive, results-oriented, and able to work independently with minimal supervision.
Strong commercial awareness with the ability to identify market opportunities and translate them into actionable business initiatives.
High level of commitment, integrity, accountability, and initiative.
Comfortable working in a fast-paced and competitive retail environment.
Possess own transport and willing to travel regularly to retail outlets.
Experience in managing store openings, relocations, renovations, and closures will be an advantage.
Multi-Store Retail Operations
Leadership & People Management
Inventory & Stock Management
Customer Experience Management
Strategic Planning & Execution
Problem Solving & Decision Making
Communication & Stakeholder Management
Coaching & Talent Development
Sales achievement and sales growth
Store profitability and operating cost control
Store KPI achievement
Inventory accuracy and stock loss reduction
Stock availability and inventory turnover
Customer satisfaction and service standards
Labour productivity and manpower efficiency
SOP and operational compliance
Staff retention and development
Successful execution of marketing and promotional activities
New store opening, relocation, and renovation execution
Completion of corrective actions and continuous improvement initiatives
Hirer responsiveness Salary match Number of applicants
Retail & Consumer Products 51-100 employees
Since established in 1994, SEMBONIA is one of the top rapidly growing brands of leather-wear. It is very much an established brand with all extensive range of products that includes shoes, bags and other leather accessories. With over 88 outlets in 10 countries, the brand offers versatile designs that makes it possible for each individual to create his or her own unique fashion persona.
SEMBONIA - representing the exquisite quality and authenticity of a designer's taste and style from the yesteryears, and to the present.
Since established in 1994, SEMBONIA is one of the top rapidly growing brands of leather-wear. It is very much an established brand with all extensive range of products that includes shoes, bags and other leather accessories. With over 88 outlets in 10 countries, the brand offers versatile designs that makes it possible for each individual to create his or her own unique fashion persona.
SEMBONIA - representing the exquisite quality and authenticity of a designer's taste and style from the yesteryears, and to the present.
- Medical
- Miscellaneous allowance
- Parking
- Performance bonus
- allowances
- career advancement
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