Global Fintech ASO Expert - App Store Optimization

JF Talent Consulting Group (Global); Kuala Lumpur; On-site; MYR 66,960 - 89,280; Full time

Job summary

A leading fintech company located in Kuala Lumpur is seeking an ASO expert with over 2 years of experience in the industry. The successful candidate will develop and execute strategies to enhance app visibility and downloads across various platforms, maintaining up-to-date knowledge of competitive ASO strategies. A degree is required, along with strong English skills and familiarity with Google Play and App Store publishing processes. An attractive compensation package is offered, along with the opportunity to work in a global environment.

Qualifications

• 2+ years of ASO industry experience with successful operation cases.
• Familiarity with Google Play and App Store publishing.
• Good data analysis skills related to APP operations.

Responsibilities

• Develop and execute ASO strategies to increase exposure and downloads.
• Track optimization status and propose improvement plans.
• Research and analyze competitive ASO strategies.

Skills

ASO strategy development

Data analysis

English writing skills

Education

Degree in any field of study

Tools

Google Play

App Store

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

RM 6,000.00 - 8,000.00 (Malaysian Ringgit)

Job Highlights

• Global Scale Team and Job Scope

Company Overview:

Our client is a leading Fintech | CFD FX | Crypto broker with global operations with over 15 years of history in the markets. Their footprints are across the UK, Europe, Australia, South Africa, and BVI, with a global headcount of 400 crossing the regions.

Each entity is regulated by the relevant authority for that jurisdiction. The size and scale allow our client to provide traders with a more relevant offering that is based on geographical location, citizenship, and residency, all per the applicable regulation. With a wide range of financial instruments, including Forex, Shares, Commodities, Indices, Crypto, ETFs, Bonds, Blends, and IPO.

Key Responsibilities

• Responsible for ASO (App Store Optimization)in different countries/languages on overseas App Store and Google Play, developing and executing ASO strategies to increase store exposure, download conversion, and organic traffic.
• Familiar with the publishing and review rules of application stores, and have experience in application market activities and initial release.
• Track the optimization status of various markets on a daily/weekly/monthly basis, collate optimization data, form stage data reports, and propose follow-up optimization plans.
• Responsible for researching and analyzing competitive ASO strategies, timely grasping the promotion methods and trends of competitors, and making reasonable adjustments.

Requirements

• At least a degree or above in any field of study, with more than 2 years of ASO industry experience and successful operation cases.
• Familiar with publishing on Google Play and App Store backends, familiar with the algorithm rules of mainstream application stores, and capable of following up on algorithm updates.
• Possess good data analysis skills, have a deep understanding of APP operation, and can comprehensively and accurately analyze various data.
• Strong English reading and writing skills, capable of writing and optimizing application store copywriting.
• Those familiar with the financial industry will be considered first.