APAC Regional Brand & NPD Associate

F&N Creameries (M) Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 100,000; Full time

Job summary

F&N Creameries (M) Sdn Bhd is seeking an Assistant Brand Manager to drive the growth of our ice cream portfolio across Malaysia, Singapore, and Thailand. You will gain hands-on exposure to brand strategy, innovation, and regional marketing execution while collaborating with cross-functional teams in multiple markets.

The role involves supporting regional brand planning, NPD, and coordination across local markets, with a focus on delivering timely projects and concrete brand initiatives in a

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or related disciplines.
• 2-3 years of experience in brand/product management, preferably FMCG.
• Experience in New Product Development (NPD) and innovation is an added advantage.
• Strong analytical and problem-solving skills with a commercial mindset.
• Proactive, organized, and able to manage multiple priorities in a fast-moving environment.
• A collaborative team player who enjoys working with diverse teams and personalities.

Responsibilities

• Support the development and execution of regional brand & portfolio strategies across Malaysia, Singapore and Thailand, aligned with short and long term business objectives.
• Support regional New Product Development (NPD), innovation and brand communication initiatives, coordinating with local markets and cross‑functional teams from concept development through go-to-market execution.
• Analyze market, category, competitor and consumer trends across markets to identify insights and opportunities that support brand, portfolio and innovation strategies.
• Manage regional marketing operations including performance tracking, A&P budget management, marketing processes and maintenance of brand websites/digital platforms.
• Collaborate closely with local marketing and cross‑functional teams across Malaysia, Singapore and Thailand to drive alignment, effective execution and timely project delivery.

Skills

Brand management

Analytical thinking

Cross‑functional collaboration

Education

Bachelor's degree in Marketing/Business

Job description

F&N Creameries (M) Sdn Bhd is seeking an Assistant Brand Manager to drive the growth of our ice cream portfolio across Malaysia, Singapore, and Thailand. You will gain hands-on exposure to brand strategy, innovation, and regional marketing execution while collaborating with cross-functional teams in multiple markets.

The role involves supporting regional brand planning, NPD, and coordination across local markets, with a focus on delivering timely projects and concrete brand initiatives in a