MARKETING MANAGER SEA

Vitality Boost Sdn Bhd; Kuala Lumpur; Presencial; MYR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Boost Juice, South East Asia’s largest juice and smoothie chain, seeks a Regional Marketing Manager to lead campaigns across SEA markets. You will drive campaigns end-to-end, work with internal and external partners, and ensure timely delivery in each market.

This high‑impact role blends creativity and strategy. You will shape how the brand shows up regionally, lead a small marketing team, manage budgets, costs and COGS, and provide regular updates to senior management while coordinating with

Formación

• Experience running campaigns end to end across multiple markets.
• Strong collaboration with internal teams and external partners.
• Comfortable with budgets, costs and reporting.

Responsabilidades

• Plan and deliver regional campaigns, product launches, promotions and in-store activations.
• Keep the brand consistent across the region while adapting campaigns for each market.
• Manage the regional marketing calendar and align it with commercial and operations plans.
• Manage brand collaborations and partnerships.
• Work closely with country marketing managers and specialist teams (data marketing, digital marketing).
• Coordinate with other internal departments and external partners.
• Manage marketing budgets, costs and COGS.
• Track campaign results and share learnings to improve future campaigns.
• Provide regular updates and reports to senior management.
• Lead and develop a team of marketing executives.

Conocimientos

Campaign management

Team leadership

Budgeting

English proficiency

Stakeholder management

Herramientas

Excel

Descripción del empleo

Boost Juice, is South East Asia’s largest juice and smoothie growing chain with circa 400 stores across Malaysia, Singapore, Brunei, Indonesia and Thailand. Boost is not just a smoothie & juice bar–it is an innovative retail concept based on great tasting products, the unique Boost Experience & amazing looking stores. Dedicated to inspiring healthy living & serving up healthy alternatives. We are a dynamic and fun-loving brand that is committed to making both our customers and our people feel just a little bit better.

We are looking for a Regional Marketing Manager to lead campaigns across our SEA markets. You will drive campaigns from start to finish, work with internal and external parties, and make sure everything is delivered well and on time in every market.

This is a high-impact role with a balance of creativity, and strategy. You will shape how the brand shows up across the region, make decisions that directly affect results, and lead a team while staying hands‑on.

Responsibilities

• Plan and deliver regional campaigns, product launches, promotions and in‑store activations
• Keep the brand consistent across the region while adapting campaigns for each market
• Manage the regional marketing calendar and align it with commercial and operations plans
• Manage brand collaborations and partnerships
• Work closely with country marketing managers (e.g. Thailand, Indonesia) and the specialist teams within our marketing department, including data marketing and digital marketing
• Coordinate with other internal departments and external partners
• Manage marketing budgets, costs and COGS
• Track campaign results and share clear learnings to improve future campaigns
• Provide regular updates and reports to senior management
• Lead and develop a team of marketing executives

Experience

• At least 5 years of marketing experience, with at least 2 years in a regional or multi-market role
• Experience running campaigns end to end
• Experience working with partners and agencies
• Experience leading and developing a team
• Comfortable with budgets, costs, COGS and reporting in Excel
• F&B, QSR or retail experience is an advantage
• Strong written and spoken English
• Based in KL

Skills and qualities

• Strong attention to detail
• High sense of responsibility and ownership of work
• Good problem solving, decision making and logical thinking
• Resourceful and able to manage priorities
• Clear and confident communicator
• Able to coordinate with multiple internal and external parties
• Regional scope across 5 markets, with room to grow as the brand expands
• Work on campaigns that shape how the brand shows up across the region