APAC Mobile Ads Optimizer & Campaign Strategist

Cognizant; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Cognizant is seeking a Mobile Ads Optimization Analyst in Malaysia to support APAC & EMEA Account Managers and Campaign Managers. You will coordinate, analyze, and optimize high-revenue Google Adwords campaigns to meet client KPIs, communicating progress and insights to the team.

You will manage large keyword lists, provide creative suggestions, and generate regular client reports while staying current with PPC trends and analytics tools.

Qualifications

• 2–4 years of client-facing experience in account management, customer support and/or display advertising.
• Exposure to and experience of having worked for global clients and a good understanding of cross-cultural context and international brands.
• Strong understanding of online advertising (display and/or search) and 3rd party advertising concepts.
• High degree of MS Excel proficiency (including advanced features such as Functions and Pivot Tables)

Responsibilities

• Coordinate, analyse and optimise campaigns to achieve client KPIs.
• Claim responsibility for client reporting and coordinate reporting needs across teams.
• Generate weekly and monthly client reporting for major metrics and goals tracking.
• Monitor search performance and optimize campaigns across major channels.
• Communicate project progress and results to team and management.

Skills

Client-facing experience

Cross-cultural understanding

Analytical thinking

Strong communication

Proactive approach

Tools

MS Excel

Job description

Cognizant is seeking a Mobile Ads Optimization Analyst in Malaysia to support APAC & EMEA Account Managers and Campaign Managers. You will coordinate, analyze, and optimize high-revenue Google Adwords campaigns to meet client KPIs, communicating progress and insights to the team.

You will manage large keyword lists, provide creative suggestions, and generate regular client reports while staying current with PPC trends and analytics tools.