Mobile Ads Optimization Analyst

Cognizant; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Cognizant is seeking a Mobile Ads Optimization Analyst in Malaysia to support APAC & EMEA Account Managers and Campaign Managers. You will coordinate, analyze, and optimize high-revenue Google Adwords campaigns to meet client KPIs, communicating progress and insights to the team.

You will manage large keyword lists, provide creative suggestions, and generate regular client reports while staying current with PPC trends and analytics tools.

Qualifications

• 2–4 years of client-facing experience in account management, customer support and/or display advertising.
• Exposure to and experience of having worked for global clients and a good understanding of cross-cultural context and international brands.
• Strong understanding of online advertising (display and/or search) and 3rd party advertising concepts.
• High degree of MS Excel proficiency (including advanced features such as Functions and Pivot Tables)

Responsibilities

• Coordinate, analyse and optimise campaigns to achieve client KPIs.
• Claim responsibility for client reporting and coordinate reporting needs across teams.
• Generate weekly and monthly client reporting for major metrics and goals tracking.
• Monitor search performance and optimize campaigns across major channels.
• Communicate project progress and results to team and management.

Skills

Client-facing experience

Cross-cultural understanding

Analytical thinking

Strong communication

Proactive approach

Tools

MS Excel

Job description

Job Title: Mobile Ads Optimization Analyst

Job Location: Malaysia

Language requirement: English and Vietnamese

Shift: 9am to 6pm MYT

Job Description:

This position involves supporting Large Scale advertisers who use Adwords to manage/run high revenue campaigns. The Mobile Ads Optimization Analyst will be required to support the APAC / EMEA Account Managers (AMs) and Campaign Managers (CM), coordinate, analyze and optimize campaigns to achieve client KPIs. Additionally, the Optimization Analyst will be the main point of contact for CM by coordinating clientele reporting needs with the various other groups involved to manage client campaigns effectively (to achieve client spend and performance targets).

Job Requirements

Assist in optimization of keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics/ KPIs.

Manage and maintain updates for large keyword lists.

Provide creative copy suggestions and graphical ad templates.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Monitor and evaluate search results and search performance across the major search channels.

Communication to team and management on project development, timelines, and results.

Work closely with the other team members to meet client goals.

Requirements

2 - 4 years of client-facing experience in account management, customer support and/or display advertising

Exposure to and experience of having worked for global clients and a good understanding of cross-cultural context and international brands.

Strong understanding of online advertising (display and/or search) and 3rd party advertising concepts.

High degree of MS Excel proficiency (including advanced features such as Functions and Pivot Tables)

Proven ability to become expert in new technologies in a short time frame.

Strong communication skills with a proactive and positive approach to tasks.

Objective and analytical approach to decision making

Strong work ethic and ability to work with minimal supervision

Fluent in spoken and written English and Vietnamese.

About Cognizant:

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.

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