APAC Marketing Automation Pro – Marketo & AI

The Access Group; Kuala Lumpur; Hybrid; MYR 78,000 - 112,000; Full time

Benefits offered by this job

Wellbeing days

25 days annual leave

Health contribution

Charity days

Job summary

The Access Group in Malaysia is hiring a Marketing Automation Specialist to deliver communications via Marketo for customer communications and demand generation across the Asia Pacific region. You will partner with web and creative teams and marketing managers to implement programmatic and operational initiatives.

You will execute day-to-day email campaigns, manage lists, implement A/B tests, nurture workflows, and coordinate with CRM like Salesforce.

Qualifications

• Experience with Marketo for customer communications and demand generation.
• HTML and email development best practices.
• Strong knowledge of Salesforce.com or similar CRM.
• Curiosity about AI and its application in marketing automation.

Responsibilities

• Execute day-to-day BAU email marketing campaigns: building emails, lists, A/B tests, triggers, landing pages, forms, automation and social lead gen.
• Segment prospect and customer databases based on demographics and engagement.
• QA, testing, and troubleshooting of marketing automation programs.
• Support configuration and management of AI-powered marketing tools and data sync.
• Measure and report on email performance and optimize campaigns.

Skills

Marketing automation

AI curiosity

Attention to detail

Quality and results

Project management

Team player

Tools

Marketo

Salesforce

Google Analytics

Job description

The Access Group in Malaysia is hiring a Marketing Automation Specialist to deliver communications via Marketo for customer communications and demand generation across the Asia Pacific region. You will partner with web and creative teams and marketing managers to implement programmatic and operational initiatives.

You will execute day-to-day email campaigns, manage lists, implement A/B tests, nurture workflows, and coordinate with CRM like Salesforce.