Adobe Marketing Automation Specialist

Accenture; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Accenture Song's Strategy & Consulting practice is hiring a Marketing Automation Consultant to transform customer engagement through data-driven marketing and martech solutions. You will design and implement personalized journeys, campaign automation, and operating models that drive measurable outcomes.

You will work with cross-functional teams to deliver multi-channel strategies and optimize performance using Adobe Marketo Engage, Campaign, and Journey Optimizer, while collaborating with

Qualifications

• Bachelor's degree in Marketing, CS, IS, or Business.
• Minimum 5 years of experience in marketing automation or related fields.
• Hands-on with Adobe Marketo Engage, Adobe Campaign and Adobe Journey Optimizer.
• Knowledge of Adobe Experience Platform concepts (audiences, profiles, schemas).
• Experience designing end-to-end campaign lifecycles, journeys, segmentation, and experimentation.

Responsibilities

• Design and develop multi-channel marketing campaign strategies across email, web, CRM, and mobile.
• Build and optimize customer journeys, campaigns, and programs using Adobe tools.
• Execute personalization, segmentation and testing to improve engagement and conversions.
• Translate business requirements into scalable martech solutions and designs.
• Lead requirements gathering, solution design, and stakeholder workshops.

Skills

Marketing automation

Adobe Marketo Engage

Adobe Campaign

Adobe Journey Optimizer

Campaign management

Customer journeys

Stakeholder management

Data-driven marketing

Education

Bachelor's degree in Marketing, Computer Science, Information Systems, or Business

Tools

Adobe Marketo Engage

Adobe Campaign

Adobe Journey Optimizer

Adobe Experience Platform

Job description

Accenture Song's Strategy & Consulting practice is hiring a Marketing Automation Consultant to transform customer engagement through data-driven marketing and martech solutions. You will design and implement personalized journeys, campaign automation, and operating models that drive measurable outcomes.

You will work with cross-functional teams to deliver multi-channel strategies and optimize performance using Adobe Marketo Engage, Campaign, and Journey Optimizer, while collaborating with