APAC Market Leader: Refrigeration & Controls GTM

Copeland; Malaysia; On-site; MYR 180,000 - 300,000; Full time

Job summary

Copeland is seeking an experienced Market Manager and Portfolio Marketer (APAC) based in Malaysia to lead market strategies and GTM plans for Refrigeration and Controls Solutions. You will map buyer personas, drive cross‑functional alignment, and develop sales enablement tools to accelerate growth.

Ideal candidates bring 10+ years in market strategy within Food Retail & Food Service, strong data visualization skills (Power BI), and proficiency with Salesforce.

Qualifications

• Minimum ten (10) years of combined experience in market strategy, marketing, or a related field in Food Retail & Food Service, specializing in Refrigeration and Controls Solutions.
• Proven leadership and communication skills with success in aligning cross‑functional teams to execute market strategies and go‑to‑market plans.
• Advanced proficiency with market modeling tools and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and audience‑centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business and marketing outcomes.
• Advanced proficiency in Microsoft Offices (Word, Excel, PowerPoint)

Responsibilities

• Serve as the internal expert on market trends, dynamics, and customer needs.
• Develop and maintain market models, roadmaps, and strategies to drive solution development.
• Create go‑to‑market strategies, including product positioning, target audiences, and messaging.
• Develop sales and marketing enablement tools and resources to support product or solution introductions.
• Conduct persona mapping and journey development to understand buyer behavior and decision‑making processes.
• Gather Voice of Customer insights to inform both market and go‑to‑market strategies.
• Translate market insights into targeted GTM strategies and enablement priorities.
• Ensure consistency between market strategy, positioning, messaging, and sales execution.
• Drive cross‑functional alignment to improve customer engagement, conversion, and growth outcomes.

Skills

Market strategy

Leadership

Data visualization

Analytical thinking

MS Office

Education

Bachelor's degree

Tools

Power BI

Salesforce

Job description

Copeland is seeking an experienced Market Manager and Portfolio Marketer (APAC) based in Malaysia to lead market strategies and GTM plans for Refrigeration and Controls Solutions. You will map buyer personas, drive cross‑functional alignment, and develop sales enablement tools to accelerate growth.

Ideal candidates bring 10+ years in market strategy within Food Retail & Food Service, strong data visualization skills (Power BI), and proficiency with Salesforce.