Digital Campaign Manager, APAC (B2B Manufacturing Technology)

Michael Page; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Michael Page is seeking a Digital Campaign Manager to lead integrated campaigns across APAC, translating creative ideas into measurable growth. You will manage end-to-end campaigns, collaborate with regional and global teams, and optimise multi‑channel activities to maximise reach and impact.

The role emphasises data-driven decision making, ROI improvement, and delivering results that align with regional objectives in a highly technical B2B environment.

Qualifications

• Proven experience in B2B digital marketing campaigns.
• Track record in lead generation and pipeline growth.
• Excellent stakeholder management and cross-functional influence.

Responsibilities

• Lead end-to-end digital campaign management across APAC, including planning, execution, optimisation, budget oversight and reporting.
• Collaborate with marketing, sales, product and business teams to ensure alignment and campaign success.
• Drive multi‑channel marketing initiatives across paid media, social, email, web and other platforms.
• Utilise data and customer insights to optimise performance and ROI.
• Champion continuous improvement through experimentation and emerging best practices.

Skills

Digital marketing

Campaign management

Data analytics

Stakeholder management

Cross-functional collaboration

Job description

• Drive bold digital campaigns with real business impact at scale.
• Turn creative ideas into measurable growth across global markets.

About Our Client

Our client is a well-established multinational organisation operating in a highly technical, solutions-driven B2B environment. Renowned for its strong culture, innovation focus, and collaborative way of working, the company offers employees the opportunity to make a tangible impact while partnering with stakeholders across regional and global markets.

Job Description

As Digital Campaign Manager, you will be responsible to develop and deliver integrated digital marketing campaigns that align with regional business objectives and drive measurable outcomes. Also:

• Lead end-to-end digital campaign management across APAC, including strategic planning, execution, optimisation, budget oversight, and performance reporting.
• Collaborate with cross-functional stakeholders across marketing, sales, product, and business teams to ensure alignment and campaign success.
• Drive multi-channel marketing initiatives across paid media, social media, email, web, and other digital platforms to maximise reach and engagement.
• Leverage data, analytics, and customer insights to optimise campaign performance, improve ROI, and support data-driven decision-making.
• Champion continuous improvement through innovation, experimentation, and the adoption of emerging digital marketing best practices.

The Successful Applicant

As a successful applicant, you should come with proven experience managing B2B digital marketing campaigns focused on demand generation and pipeline growth. Also:

• Strong track record in lead generation, nurturing, and conversion through multi-channel campaigns.
• Excellent stakeholder management skills with the ability to influence cross-functional teams.
• Deep understanding of digital marketing, audience targeting, channel strategy, and campaign optimisation.
• Strong analytical skills with experience leveraging marketing performance data and customer insights.
• Effective communicator and project manager, able to simplify complex concepts and manage multiple priorities.

What's on Offer

• Permanent employment with a stable organisation in the industrial and manufacturing industry.
• Opportunities to work on impactful digital marketing projects.