AI-Driven Retention Marketing Architect

Nexpipo; Petaling Jaya; On-site; MYR 78,000 - 156,000; Full time

Job summary

Nexpipo is seeking a Retention Marketing Specialist in Malaysia to build and optimise our customer retention engine across Email, WhatsApp, Loyalty and Mobile App. You will own lifecycle marketing programs, leverage data and AI to drive repeat purchases and improve CLV, while reducing manual workflow.

You will design automated journeys, run A/B tests, and collaborate with Marketing, Tech/Product and Finance to ensure scalable, profitable retention.

Qualifications

• Strong experience in CRM, lifecycle marketing, retention marketing or marketing automation.
• Hands-on experience with email marketing and CRM platforms such as Klaviyo or equivalent.
• Strong understanding of customer segmentation, lifecycle journeys, personalisation and marketing analytics.
• Experience designing or managing automated marketing workflows.
• Comfortable working with e-commerce customer and transaction data.
• Good understanding of retention economics, including CLV, repeat purchase, contribution margin and discounting.
• Strong analytical and problem-solving skills.
• Comfortable experimenting with and implementing AI tools, automation platforms and agentic workflows.
• Able to work cross-functionally with Marketing, Tech/Product, Finance and Operations.
• Experience with Shopify, WhatsApp Business API, loyalty platforms or mobile-app lifecycle marketing is an advantage.

Responsibilities

• Own the company's retention strategy across Email, WhatsApp, Loyalty and Mobile App.
• Analyse customer behaviour and retention performance to identify opportunities for repeat purchase.
• Develop automated lifecycle journeys for cart recovery, onboarding, reactivation and VIP engagement.
• Build AI-assisted campaigns and automated workflows to accelerate content generation and send-time optimisation.
• Monitor KPI like CLV, repeat purchases, and loyalty engagement.
• Collaborate with Marketing, Tech/Product and Finance on system integrations and performance.
• Measure and report on retention performance against targets.
• Work cross-functionally with Marketing, Tech/Product, Finance and Operations.

Skills

CRM

Lifecycle marketing

Retention marketing

Email marketing

Segmentation

Personalisation

Analytics

AI tools

Tools

Klaviyo

Shopify

WhatsApp Business API

Loyalty platforms

Job description

Nexpipo is seeking a Retention Marketing Specialist in Malaysia to build and optimise our customer retention engine across Email, WhatsApp, Loyalty and Mobile App. You will own lifecycle marketing programs, leverage data and AI to drive repeat purchases and improve CLV, while reducing manual workflow.

You will design automated journeys, run A/B tests, and collaborate with Marketing, Tech/Product and Finance to ensure scalable, profitable retention.