AI-Driven Growth Marketing Leader (2M Budget, Hybrid KL)

Fuku by Momofuku; Kuala Lumpur; Hybrid; MYR 491,000 - 736,000; Full time

Job summary

Fuku is seeking a Head of Advertising & Performance Marketing in Kuala Lumpur (Hybrid). Lead and scale a global performance marketing program, owning a USD 2 million monthly budget and a small in-house team.

You will drive CAC efficiency and conversion-focused growth across Meta, Google, and emerging AI tools. The role requires deep knowledge of attribution, LTV, ROAS, and cohort analysis, with a hands-on, experimentation-driven approach.

Qualifications

• 6+ years of Performance Marketing experience, with at least 3 years in a leadership role.
• Experience managing large digital advertising budgets (ideally USD 1M+ per month).
• Deep expertise in Meta and Google advertising ecosystems.
• Proven track record of improving CAC efficiency and scaling customer acquisition.
• Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

Responsibilities

• Set and build advertising and performance marketing strategies with ongoing monitoring and optimization.
• Collaborate with the in-house data analysis team to understand customer behaviour from the product owner's perspective.
• Identify new audiences, uncover pain points, and develop innovative conversion strategies.
• Own the budget and forecasting, with mentorship from the Director of Advertising and business integration support.
• Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization.

Skills

Leadership

Budget management

Data-driven marketing

CAC optimization

LTV/ROAS analysis

Tools

Meta Ads Manager

Google Ads

AI advertising tools

Job description

Head of Advertising & Performance Marketing
Location: Kuala Lumpur (Hybrid)
Open to: Malaysians and Expats currently in Malaysia (no relocation provided)

Why You Should Apply
- Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit.
- Full autonomy over a substantial advertising budget (USD 2 million per month).
- Chance to incorporate new AI technologies and run global campaigns focused on conversion.
- Ability to scale in-house capabilities and lead a small team of 2.
- Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC.
- Supportive environment with a “blank cheque” approach to innovation and experimentation.

Key Responsibilities
- Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement.
- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective.
- Identify new audiences, uncover pain points, and develop innovative conversion strategies.
- Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration.
- Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.

Requirements
- Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role.
- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month).
- Deep expertise in Meta and Google advertising ecosystems.
- Proven track record in improving CAC efficiency and scaling customer acquisition.
- Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

About the Company & Team
- Rapidly scaling digital subscription business, especially in the USA, with recurring income streams.
- Global marketing team of 30 professionals.
- Strong, established brand presence within its niche, leveraging advanced technology.
- Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.

How to Apply
- Click the “apply” button to submit your application.
- CVs do not need to be up-to-date; LinkedIn profiles are also accepted.
- The recruiter is open to sharing more information before you formally apply.
- Every applicant or enquiry will receive a response.

Note
- For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.