Activation Executive (On-ground Support)

GENCODE SDN BHD; Petaling Jaya; On-site; MYR 33,000 - 67,000; Full time

Job summary

GENCODE SDN BHD is seeking a dynamic activations coordinator to drive GenBlu campaigns across Malaysia. You will engage dealers, riders, and event attendees to promote the GenBlu app and loyalty programs.

In this role, you will manage on-site logistics, coordinate staff, collect feedback, and collaborate with Marketing, Events, Loyalty, and Product teams to achieve growth objectives.

Qualifications

• Diploma or Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• 1-3 years of experience in activations, events, field marketing, roadshows, community engagement, or related roles.
• Energetic, outgoing, and confident in engaging with customers face-to-face.
• Good communication, interpersonal, and organizational skills.
• Willing to work on-site, including weekends and event days when required.
• Able to coordinate event logistics, manage on-ground execution, and prepare reports.
• Familiar with mobile applications, QR code registrations, spreadsheets, and digital tools.
• Experience in automotive, motorcycle, retail, loyalty, fintech, telco, or consumer brands will be an added advantage.

Responsibilities

• Support and execute GenBlu activations, roadshows, dealer events, community rides, and promotional campaigns.
• Engage riders and event attendees to introduce GenBlu, explain its benefits, and encourage app downloads and member registrations.
• Assist users with app registration, profile completion, campaign participation, loyalty rewards, and referral activities.
• Coordinate activation setup, including booths, registration counters, promotional materials, merchandise, and event logistics.
• Work closely with Yamaha dealers, rider communities, partners, and promoters to drive awareness and participation.
• Brief and coordinate promoters or event support staff to ensure a consistent and positive customer experience.
• Monitor on-ground activities, handle basic event issues, and ensure smooth execution of activations.
• Collect user feedback, track registrations and campaign participation, and prepare post-event reports.
• Collaborate with Marketing, Events, Loyalty, Commercial, Product, and Creative teams to support business and growth objectives.

Skills

Customer engagement

Communication

Event coordination

On-site execution

Report preparation

Digital tools

Mobile apps usage

Education

Marketing/Business/Communications degree or diploma

Event management background

Tools

Spreadsheets

QR code registrations

Mobile applications

Job description

• Support and execute GenBlu activations, roadshows, dealer events, community rides, and promotional campaigns.
• Engage riders and event attendees to introduce GenBlu, explain its benefits, and encourage app downloads and member registrations.
• Assist users with app registration, profile completion, campaign participation, loyalty rewards, and referral activities.
• Coordinate activation setup, including booths, registration counters, promotional materials, merchandise, and event logistics.
• Work closely with Yamaha dealers, rider communities, partners, and promoters to drive awareness and participation.
• Brief and coordinate promoters or event support staff to ensure a consistent and positive customer experience.
• Monitor on-ground activities, handle basic event issues, and ensure smooth execution of activations.
• Collect user feedback, track registrations and campaign participation, and prepare post-event reports.
• Collaborate with Marketing, Events, Loyalty, Commercial, Product, and Creative teams to support business and growth objectives.

Job Requirements:

• Diploma or Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• 1-3 years of experience in activations, events, field marketing, roadshows, community engagement, or related roles.
• Energetic, outgoing, and confident in engaging with customers face-to-face.
• Good communication, interpersonal, and organizational skills.
• Willing to work on-site, including weekends and event days when required.
• Able to coordinate event logistics, manage on-ground execution, and prepare reports.
• Familiar with mobile applications, QR code registrations, spreadsheets, and digital tools.
• Experience in automotive, motorcycle, retail, loyalty, fintech, telco, or consumer brands will be an added advantage.