VIP Audience Relations Specialist

PowerToFly; Ciudad de México; Híbrido; MXN 420.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid Work Model

Flexibility & Work-Life Balance

Career Development & Growth

Mental Health Days off

Tuition reimbursement

Volunteer days

Descripción de la vacante

Thomson Reuters, via Reuters Events, seeks an Audience Relations Executive to drive senior-level delegate acquisition for global B2B conferences. You will build outreach plans, curate target lists, and nurture relationships with industry leaders to maximize attendance and on-site value.

You'll coordinate with sales leaders, use LinkedIn and email for high-quality outreach, and manage CRM records to ensure accurate tracking across campaigns. Hybrid work in CDMX environment.

Formación

• 1+ years outbound B2B acquisition experience (events/conferences, media, communities, or similar).
• Proven ability to engage C-level executives and senior decision-makers with credible, concise outreach.
• Strong outbound prospecting across LinkedIn, email, phone, and referrals.
• Excellent organization and follow-through across multiple concurrent campaigns.
• CRM discipline and data hygiene (Salesforce strongly preferred).
• Event industry experience preferred; understanding of audience composition and delegate acquisition is a plus.

Responsabilidades

• Build and execute targeted outreach plans to secure C-level and senior decision-makers for assigned events.
• Work with sales leadership and producers to build a focused target account list per campaign, using LinkedIn, competitor/event research, and industry news.
• Source, qualify, and manage senior delegate prospects from first touch through confirmed registration/attendance.
• Run high-quality outreach through calls, email, LinkedIn, referrals, and pitch meetings with messaging tailored to each vertical.
• Re-engage past delegates and 'speaker friendlies' from previous events to drive repeat attendance and referrals.
• Partner with internal teams to ensure the right audience composition is achieved (e.g., end-user/vendor mix, seniority mix, functional priorities).
• Curate and broker relationships with industry associations, networks, and relevant communities to expand reach and unlock warm introductions.
• Share market feedback on who is engaging, what they care about, and which segments are underrepresented.
• Help ensure a valuable on-site experience by supporting 121 informal meetings introductions between relevant senior delegates and sponsor attendees.
• Capture post-event feedback to strengthen retention, improve targeting, and refine future outreach.
• Maintain accurate CRM records (Salesforce preferred): outreach activity, statuses, notes, and follow-ups.

Conocimientos

Outbound B2B

C-level outreach

LinkedIn outreach

CRM discipline

Organization

Herramientas

Salesforce

Descripción del empleo

Thomson Reuters, via Reuters Events, seeks an Audience Relations Executive to drive senior-level delegate acquisition for global B2B conferences. You will build outreach plans, curate target lists, and nurture relationships with industry leaders to maximize attendance and on-site value.

You'll coordinate with sales leaders, use LinkedIn and email for high-quality outreach, and manage CRM records to ensure accurate tracking across campaigns. Hybrid work in CDMX environment.