User Growth Senior Manager

gympass; Ciudad de México; Presencial; MXN 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

Wellhub, a leader in workplace wellbeing, is hiring a Regional User Growth Senior Manager, SS-Latam to join the User Growth team in Mexico. You will own regional growth strategy and execution across Mexico, Argentina, and Chile, guiding a regional team and partnering with senior Latam Revenue leadership to translate data into actionable plans.

This senior, highly autonomous role requires setting the growth agenda, coaching the team, and hands-on analysis, campaigns, and QA.

Conocimientos

AI in growth

CRM leadership

Data analysis

Cross-functional leadership

Campaign orchestration

Analytics tools

Herramientas

Braze

Looker

Metabase

CDP

DMP

Amplitude

Segment

Descripción del empleo

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep-all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we're on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you'll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Regional User Growth Senior Manager, SS-Latam to our User Growth team in Mexico !

As our Regional User Growth Senior Manager, SS-Latam , you'll own User Growth strategy and execution across Mexico, Argentina, and Chile: three distinct markets, one connected growth mandate. You'll lead a dedicated regional team while operating as the primary User Growth partner to our senior Spanish-Speaking Latam Revenue leadership (VPs and directors), translating data into strategy and strategy into hands‑on, in‑market execution.

This is a senior, highly autonomous role: you'll set the regional growth agenda, build and coach a team, and stay close enough to the work to run the analysis, build the campaign, or fix what isn't working yourself when it matters. We expect you to use AI as a core part of how you and your team operate: accelerating analysis, reporting, and campaign development so you can move faster and go deeper than a traditional growth team. If you're energized by owning a multi‑market region end‑to‑end, building senior stakeholder relationships, and leading with both strategic judgment and hands‑on rigor, we'd love to hear from you!

YOUR IMPACT

Own the User Growth strategy for SS‑Latam (new members, new paid subscribers, upgrade, and reactivation) building and forecasting the regional B2B2C marketing plan and the KPIs that track it.

Lead, hire, and develop a small regional team, delegating with context and coaching them toward greater ownership and autonomy.

Build and sustain a trust‑based partnership with senior SS‑Latam Revenue and Customer Success leadership, becoming their go‑to partner for growth strategy and a credible voice in regional and cross‑functional forums. Linking a deep understanding of Wellhub's client and user journeys to proactively identify areas of underperformance and opportunities in major Latam clients.

Use AI as a core part of how you and your team work: fluent with AI tools to accelerate data analysis, campaign development, reporting, and market research, and comfortable coaching others to do the same.

Stay close to the numbers and the work: pull and interpret your own data, build your own reporting, and get hands‑on with campaign execution and QA, partnering with local revenue teams to design cross‑channel and cross‑functional initiatives to grow enrollment in key clients.

Identify local trends and competitive opportunities market by market, adapting regional strategy to local reality: Mexico, Argentina, and Chile each have their own dynamics. Advocating for regional priorities with your manager (VP of Growth) and global stakeholders within Marketing.

Own campaign calendar towards lifecycle channels (email, app push notifications, SMS/whatsapp) and influence Paid Media agenda (paid social, search, etc.), developing messaging strategies in partnership with cross‑functional stakeholders in PMM, Brand, CS, etc, as the subject matter expert on the consumer (subscriber) audience.

Champion experimentation, testing new approaches locally and scaling what works across the region and beyond.

Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work‑life wellness.

WHO YOU ARE

You use AI as a core part of how you work, not an occasional tool: fluent with AI tools (e.g. Claude Code, Gemini) to accelerate data analysis, reporting, and campaign development, and able to speak concretely to how you already do this today. You expect this of your team too.

A seasoned growth/marketing leader with significant experience owning end‑to‑end strategy for a region or multi‑market portfolio, ideally in a CRM/lifecycle or subscription‑growth context, with experience with Braze or other campaign orchestration tools.

A strong analytical operator, just as comfortable pulling and interpreting your own data as directing someone else to, understanding data sources (Looker, Metabase, databases) and tech stack (CDP, DMP, Amplitude, Segment) and leve