Trade MKT Specialist

Continental; Santiago de Querétaro; Presencial; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

Continental seeks a marketing professional to develop and execute personalized plans for key accounts in Mexico. You will monitor bookings, design campaigns, and drive improvements using KPIs across B2B and B2C channels.

You will manage loyalty programs, partner events, and merchandising, ensuring brand compliance and ethical standards while coordinating budgets and communication plans.

Formación

• Bachelor's degree in Marketing, Business Management, Industrial Engineering or related field.
• 3-5 years of experience in trade marketing, retail or automotive industries.
• English level: Intermediate.
• Strong analytical and KPI management capabilities for data-driven decisions.
• Knowledge of sell-in and sell-out strategies and market dynamics.
• Experience in project management and negotiation across internal and external stakeholders.
• Customer-centric orientation and effective teamwork.
• Adherence to business ethics and brand compliance.

Responsabilidades

• Develop and execute personalized marketing plans for key accounts and ensure alignment with objectives.
• Monitor bookings and KPIs to drive continuous improvement.
• Design and implement promotional campaigns grounded in sell-out analysis and objectives.
• Establish KPIs to measure campaign effectiveness across channels and provide insights.
• Execute plans from forecasts and promotional calendars with timely implementation.
• Oversee loyalty programs and incentives for B2B and B2C channels.
• Coordinate B2B events and trainings for partners with measurable outcomes.
• Supervise merchandising and POP materials across retail locations per brand standards.
• Administer merchandising inventory and track inputs/outputs with documentation.
• Develop strategic initiatives to improve sell-in across channels.
• Prepare purchase orders and manage budget allocations for activities.
• Create and manage communication budgets for planned activities.
• Conduct monthly budget reviews with Controlling to ensure fiscal compliance.
• Ensure adherence to Brand and Business Ethics protocols in marketing activities.
• Maintain brand standards at all points of sale.

Conocimientos

KPI management

Sell-in/Sell-out

Project management

Negotiation

Customer-centric

English (Intermediate)

Educación

Bachelor's degree in Marketing

Business Management

Industrial Engineering

Descripción del empleo

Job Description

Responsibilities:

• Develop and execute personalized marketing plans for key accounts, ensuring consistent follow-up and alignment with organizational objectives.
• Monitor client bookings and performance metrics corresponding to marketing programs, investments, and sell-out results to drive continuous improvement.
• Design and implement promotional campaigns grounded in comprehensive sell-out analysis and commercial objectives.
• Establish and analyze key performance indicators (KPIs) to measure campaign effectiveness across assigned channels and provide actionable insights.
• Execute plans derived from commercial forecasts and promotional calendars, ensuring timely and accurate implementation.
• Oversee loyalty programs and incentive structures for both B2B and B2C channels to maximize customer engagement and retention.
• Coordinate B2B events and training sessions for business partners, ensuring professional execution and measurable outcomes.
• Supervise the implementation of merchandising and point-of-purchase (POP) materials across retail locations, maintaining compliance with brand standards.
• Administer merchandising inventory and resources assigned to channels in accordance with corporate guidelines, including rigorous tracking of inputs, outputs, and supporting documentation.
• Develop and execute strategic initiatives to increase sell-in performance across assigned channels.
• Prepare purchase orders and manage the approval process, ensuring proper allocation to communication budgets.
• Create and manage communication budgets aligned with planned activities and channel requirements.
• Conduct monthly budget reviews with the Controlling department to monitor expense application, open purchase orders, and overall fiscal compliance.
• Ensure adherence to Business Ethics protocols applicable to marketing activities, including events, hospitality, and gift management.
• Maintain strict compliance with brand guidelines and standards at all points of sale.

Additional Information

Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes. #LI-AT1At

Qualifications

Required Qualifications:

• Bachelors Degree in following field (Marketing, Bussiness management,Industrial Engineering or related).
• 3-5 years of experience in trade Marketing, Retail or Automotive industries.
• English Intermediate Level.
• Analytical and KPI Management Expertise:Strong competency in data collection, analysis, and interpretation to establish and monitor key performance indicators, driving continuous improvement and informed decision-making.
• Sell-In, Sell-Out, and Market Knowledge: Comprehensive understanding of sell-in and sell-out strategies, client segments, and competitive landscape to develop and execute initiatives that drive sales growth.
• Project Management and Negotiation Skills:Demonstrated expertise in applying project management methodologies and negotiating effectively across internal functions and with external vendors and customers.
• Customer-Centric Orientation and Teamwork:Strategic approach to business operations that prioritizes exceptional customer experiences while fostering collaborative team environments and active colleague engagement.
• Business Ethics and Brand Compliance:Strict adherence to corporate ethics protocols and brand guidelines in all marketing activities, events, and business dealings.

Company Description

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.