Trade Marketing Coordinator

Beiersdorf; Ciudad de México; Sur place; MXN 300 000 - 420 000; Plein temps

Résumé du poste

Beiersdorf Mexico is seeking a proactive Marketing/Trade Marketing Analyst to support category activities, drive sales and market share, and ensure alignment with the category strategy. You will work with cross‑functional teams, analyze data, manage the central market database, and produce ad‑hoc insights to optimize POS materials and campaigns.

English at an intermediate-advanced level is required. This role emphasizes hands-on execution in a fast-paced environment, requiring a collaborative,

Qualifications

• At least 1 full-time year of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing.
• Basic knowledge of Modern Trade channels (Pharmacy, Supermarkets).
• Basic analytical/ financial analysis skills and budget control.
• Hands-on, pragmatic and dynamic approach with a collaborative mindset.
• Experience working with multiple stakeholders in a matrix organization.

Responsabilités

• Provide relevant data for commercial planning and development processes in a timely and accurate manner.
• Produce standard reports as defined by Lead Market S&CM team.
• Manage central database for the market ensuring accuracy and currency.
• Create ad-hoc analyses as required by the S&CM team.
• Support local operations in analytical and administrative tasks.
• Assist with project budget management as needed.
• Track execution to gain insights for improving POS strategy and materials.

Connaissances

Marketing experience

Sales experience

Shopper Marketing

Trade Marketing

Stakeholder management

Analytical skills

Budget control

English proficiency

Description du poste

Role Purpose:

Supports the execution of assigned category activities based on the category strategy, understanding the behavior and needs of the channel/shopper, while preserving brand value. The main objective is to increase sales and market share, ensuring that activities are implemented on time and in accordance with the strategy.

Your Tasks:

Role Purpose:

Supports the execution of assigned category activities based on the category strategy, understanding the behavior and needs of the channel/shopper, while preserving brand value. The main objective is to increase sales and market share, ensuring that activities are implemented on time and in accordance with the strategy.

Main Accountabilities:

• Ensure that relevant data is provided for the commercial planning and development process in an accurate and timely manner.
• Produce standard reports as defined by Lead Market S&CM team
• Manage central database for the market ensuring it is accurate and updated
• Produce ad-Hoc analysis, as required by S&CM team
• Support local operations in all relevant analytical and administration needs
• Ensure project budget management as required
• Track execution compliance in order to get insights to improve POS strategy and POS material.

Your Profile:

• At least 1 full-time year of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing
• Basic knowledge of channels Modern Trade (Pharmacy, Supermarkets)
• Basic Analytical/ Financial Analysis skills required/ Budget control
• Pragmatic, Dynamic individual with a "hands on" style
• Stakeholder management in a matrix organization
• Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers
• Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
• Good interpersonal and communication skills; team player
• Personable, Energetic, Responsive, Confident and Honest
• Passion for simplification and synergy
• Intermediate-advanced English

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.