Talent Marketing Activation Specialist - Americas

Ericsson; Xico; Presencial; MXN 1,260,000 - 1,621,000; Jornada completa

Descripción de la vacante

A leading global technology company in Mexico seeks a strategic Talent Marketing Activation Specialist. This role involves localizing global marketing strategies to resonate with regional audiences in North America and LATAM, managing employer brand activation, and collaborating with internal stakeholders. Candidates should have at least 5 years of relevant experience, a strong understanding of regional trends, and be fluent in both English and Spanish. Join us to shape our employer branding and attract top talent in a diverse environment.

Formación

• Minimum of 5 years of experience in talent marketing or related fields.
• Strong understanding of regional market trends and talent behaviors.
• Experience in executing localized marketing campaigns across multiple channels.

Responsabilidades

• Localize and adapt global talent marketing strategies for the region.
• Drive regional employer brand activation through targeted initiatives.
• Analyze regional performance and provide feedback to global teams.

Conocimientos

Talent marketing experience

Project management

Bilingual (English and Spanish)

Data analysis skills

Descripción del empleo

About this Opportunity :

We are seeking a strategic and creative Talent Marketing Activation Specialist to bridge the gap between the Global Talent Marketing Center of Excellence (CoE) and the North America and LATAM talent markets.

In this role, you will shape how Ericsson's employer brand resonates across the region while gaining exposure to global projects that drive innovation in talent marketing. Reporting to the Americas Head of Regional TA Delivery, you'll collaborate with global teams and regional stakeholders to craft tailored marketing strategies that attract top talent and reflect the diverse cultures of the region.

What You Will Do :

Localize and Execute Global Talent Marketing Strategies :

• Collaborate with the Global Talent Marketing CoE to adapt employer branding, EVP messaging, and recruitment marketing strategies to fit regional nuances and talent audiences.
• Customize talent marketing and messaging for different talent personas in Canada, US and LATAM to resonate with local preferences, values, and work culture expectations.

Drive Regional Employer Brand Activation :

• Support regional initiatives by integrating broad talent audience into marketing efforts.

Manage Regional Marketing Channels :

• Explore and leverage regional social media platforms, job boards, and other channels to amplify employer brand messaging.
• Curate and create regional content that aligns with the CoE's global content strategy and calendar, ensuring relevance to the region's talent audiences and achieving increased engagement on targeted platforms.

What you will do continued :

Analyze and Optimize Regional Performance :

• Provide feedback to the CoE on regional insights to influence global strategy improvements.

Support Talent Pool Development :

• Collaborate with the CoE to ensure alignment on pipeline management strategies.

Partner with Internal Stakeholders :

• Work closely with the TA Delivery function to understand needs and challenges, translating them into effective marketing solutions.
• Provide regular insights and share campaign results with the TA Delivery organization to ensure alignment and continuous improvement.
• Partner with HR, leadership, and other departments to communicate key initiatives externally and ensure message alignment.

You Will Bring :

• A minimum of 5 years of experience in talent marketing, employer branding, recruitment marketing, or related fields, preferably in a global organization.
• Strong understanding of regional market trends, talent behaviors, and cultural nuances impacting talent attraction.
• Experience in executing localized marketing campaigns across multiple channels, including digital, social media, and events.
• Excellent project management and communication skills, with the ability to collaborate effectively across cross-functional teams.
• Data-driven mindset with a strong ability to analyze performance metrics and optimize campaigns accordingly.
• Passion for diversity, equity, and inclusion, with experience in tailoring marketing efforts to reflect these values.
• Proficiency in English and Spanish.