Strategic Marketing Lead, Cardiac Rhythm & Structural Heart

Boston Scientific; Xico; Híbrido; MXN 900.000 - 1.100.000; Jornada completa

Descripción de la vacante

Boston Scientific Mexico is seeking an experienced marketing leader to drive strategy and execution across Cardiac Rhythm Management, Electrophysiology and Structural Heart. The role operates in a hybrid model, requiring presence in the Mexico City office several days a week.

You will partner with sales, physicians and cross-functional teams to lead launches, commercialization initiatives and growth programs, while coaching a marketing team and translating market insights into actionable plans.

Formación

• Bachelor’s degree in marketing, business administration or a related field.
• Minimum of 3 years’ experience in a marketing manager or comparable strategic marketing role within medical devices, pharmaceutical or healthcare.
• Experience developing and executing marketing strategies, product launches and commercial growth initiatives.
• Experience working with physicians, key opinion leaders or other healthcare stakeholders.
• People leadership experience, including coaching and developing team members.
• Strong business acumen and ability to influence cross-functional teams in a matrixed organization.
• Fluency in Spanish and English.
• Ability to travel frequently as required.
• Based in Mexico City or able to work from the Mexico City office in accordance with the hybrid work model.

Responsabilidades

• Develop and execute the local marketing strategy for Cardiac Rhythm Management, Electrophysiology and Structural Heart, aligned with Latin America and global priorities.
• Drive market growth, therapy adoption and market development across the three business units.
• Lead product launches and commercialization initiatives for new technologies.
• Partner with sales teams to develop customer-centric growth strategies, campaigns and commercial tools.
• Translate customer insights, market trends and business data into actionable strategies and opportunities.
• Build strong relationships with physicians, key opinion leaders, medical societies and other health care stakeholders.
• Lead, coach and develop the marketing and therapy development team, fostering accountability, collaboration and growth.
• Collaborate across Regulatory Affairs, Legal, Medical Affairs, Operations, Finance and regional teams to execute business priorities.
• Manage the marketing budget, forecasts and key performance indicators with strong operational and compliance discipline.

Conocimientos

Spanish fluency

English fluency

Educación

Bachelor’s degree in marketing, business administration or related field

MBA or other relevant advanced degree (preferred)

Descripción del empleo

Boston Scientific Mexico is seeking an experienced marketing leader to drive strategy and execution across Cardiac Rhythm Management, Electrophysiology and Structural Heart. The role operates in a hybrid model, requiring presence in the Mexico City office several days a week.

You will partner with sales, physicians and cross-functional teams to lead launches, commercialization initiatives and growth programs, while coaching a marketing team and translating market insights into actionable plans.