Strategic Digital Campaign Lead Hybrid Mexico City

Marsh Mclennan; Xico; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

Marsh in Mexico City is seeking a Digital Campaign Manager to lead strategy and execution across channels. The role blends strategic leadership with hands-on delivery, owning end-to-end campaigns, audience targeting, and cross-functional coordination.

You will optimize web leads, manage email campaigns via Dynamics 365 and other platforms, and ensure governance across regional sites. The position requires three days in-office weekly and fluent English.

Qualifications

• 7+ years’ hands-on digital management experience in B2B or professional services.
• Experience with marketing automation platforms (Dynamics 365, Marketo, Pardot, or HubSpot).
• Experience with web content management (AEM preferred) and ABM tools.

Responsibilities

• Develop and manage digital strategy across businesses, coordinating channels and activation.
• Lead end-to-end digital campaigns from setup to activation and optimization.
• Oversee email campaigns, audience segmentation, QA, and deployment.
• Advise on complex audience segmentation and targeting for nurture campaigns.
• Maintain web presence, content accuracy, and governance across sites.
• Manage multiple projects in Wrike, track timelines and approvals.
• Drive analytics, personalization, testing, and continuous improvement.

Skills

Digital marketing

Campaign management

Strategic planning

Analytics interpretation

Tools

Microsoft Dynamics 365

Marketo

Pardot

HubSpot

Adobe Experience Manager

Wrike

Power BI

Adobe Analytics

Job description

Marsh in Mexico City is seeking a Digital Campaign Manager to lead strategy and execution across channels. The role blends strategic leadership with hands-on delivery, owning end-to-end campaigns, audience targeting, and cross-functional coordination.

You will optimize web leads, manage email campaigns via Dynamics 365 and other platforms, and ensure governance across regional sites. The position requires three days in-office weekly and fluent English.