Marketing and Commercial Strategy Director

Marsh McLennan; Ciudad de México; Hybrid; MXN 2,000,000 - 3,500,000; Full time

Job summary

Marsh McLennan is seeking a Marketing and Commercial Strategy Director in Mexico City. The role is hybrid, requiring three days in the office weekly, and leads a marketing and communications team to drive growth for Marsh and Mercer Mexico across multiple channels.

You will partner with senior leaders and global centers of excellence to deliver measurable campaigns, expand market share, and support revenue growth while aligning marketing with sales and product strategies.

Qualifications

• 15+ years of progressive marketing and sales leadership in B2B settings.
• Proven senior-level leadership with direct and indirect reports.
• Expertise in digital marketing, lead generation, and CRM-driven campaigns.
• Experience aligning marketing with product and sales strategies.
• Strong PR and brand positioning experience.
• Excellent English communication; Bachelor's degree; advanced qualifications preferred.

Responsibilities

• Develop and execute integrated marketing and communication strategies for regional growth.
• Lead digital initiatives focused on lead generation and branding with measurable results.
• Align marketing and sales on product and sales strategies to maximize revenue.
• Oversee multi-channel marketing across consulting and insurance services.
• Manage reputation and client-centric marketing; collaborate with PR teams.
• Build a high-performing team culture and oversee budgets and workflows.

Skills

Strategic marketing

Lead generation

Digital marketing

Brand positioning

Stakeholder management

Team leadership

CRM campaigns

B2B marketing

Education

Bachelor's degree

Advanced marketing or business qualifications preferred

Tools

CRM systems

Marketing automation

Marketing analytics

Job description

Description:

We are seeking a proactive, strategic, and hands-on Marketing and Commercial Strategy Director to drive sales and growth, elevate our brands and positioning, and foster collaboration across our diverse markets. You will lead a talented marketing and communications team in a fast-paced, complex environment, crafting and executing multi-channel marketing and communication strategies that elevate our brand locally.

Based in Mexico City (Torre Mayor), this hybrid role requires a minimum of three days per week in the office.

What can you expect?

As a trusted partner to senior stakeholders, you will develop a marketing and sales strategy for Marsh and Mercer Mexico, with a disciplined execution, balancing priorities with operational excellence and agility. Collaborating Working closely with business leaders and global Centers of Excellence, you will deliver impactful, measurable campaigns actions that nurture client relationships, elevate our voice in the market, expand market share and support revenue growth. Your role will encompass both direct and indirect team leadership, ensuring alignment and high performance across functions.

We will count on you to:

• Develop and implement integrated marketing, internal, and external communication strategies that support regional growth, brand positioning, and client engagement, aligned with global and local priorities.
• Lead digital marketing initiatives focused on lead generation, content production, and brand positioning that deliver measurable leads through CRM-driven campaigns, moving beyond traditional relationship marketing.
• Drive close alignment between marketing and sales teams, partnering on product and sales strategies to maximize commercial impact and revenue growth.
• Oversee multi-product, multi-service, and multi-channel marketing efforts, including consulting and insurance lines, adapting strategies to diverse sales models.
• Manage reputation and client-first approaches in all marketing activities, including public relations and brand positioning strategies developed in collaboration with PR teams.
• Foster collaboration across sales, leadership, and subject matter experts, building consensus and aligning priorities among diverse stakeholders.
• Cultivate a high-performing, innovative team culture and act as a brand ambassador.
• Manage budgets, optimize operational workflows, and assess processes to ensure efficiency and impact.
• Connect cross-business opportunities, including with Oliver Wyman and Guy Carpenter, to leverage synergies.
• Navigate complex organizational structures with strong interpersonal communication skills.

What you need to have:

• 15+ years of progressive marketing and sales leadership experience in B2B, complex organizations or rapidly growing enterprises, preferably with experience in companies similar to Marsh.
• Proven senior-level leadership managing both direct and indirect reports.
• Demonstrated expertise in digital marketing, lead generation, content creation, and positioning that produces measurable leads via CRM-driven campaigns.
• Experience leading or closely partnering with sales on marketing and product strategies.
• Strong public relations and brand positioning experience, with the ability to define and execute strategic positioning.
• Ability to manage multiple products, services, and channels, including consulting and insurance lines.
• Exceptional stakeholder management skills, with experience collaborating with senior leadership.
• Results-oriented, adaptable, and passionate about driving client value and growth.
• Excellent English communication skills are essential.
• Bachelor's degree required; advanced marketing or business qualifications preferred.

What makes you stand out?

• Demonstrated ability to manage complexity, build consensus among diverse leaders, and connect multiple stakeholders
• Exceptional communication, strategic thinking, and team-building skills.
• Commitment to diversity and inclusion

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective.

For more information, visit marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientatio