Strategic Culture Insights Lead

Diageo España SA; Ciudad de México; Híbrido; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Diageo seeks a Lead Cultural Insight to identify emerging trends and translate cultural signals into brand strategy for our Mexico market. You will partner with Marketing and cross-functional teams to shape consumer engagement and innovation.

The role requires 5–8 years in PR/Cultural Insights within FMCG, strong storytelling, and experience managing external partners. You will influence senior leadership and contribute to sustainable growth through cultural intelligence.

Formación

• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• 5–8 years of experience in PR, Culture, Cultural Insights or related functions within FMCG, Consumer Goods, PR agencies or adjacent industries.
• Experience identifying and interpreting cultural, societal and behavioral trends and translating them into actionable implications for brands, innovation or consumer strategy.
• Strong PR and communication skills with consistent record.
• Experience handling qualitative, cultural or foresight research projects and working with external research or specialist partners.
• Experience influencing cross-functional stakeholders through compelling insight narratives, strategic recommendations and clear data-informed storytelling.

Responsabilidades

• Lead cultural insight initiatives identifying shifts and opportunities for brands and categories.
• Translate cultural signals into clear implications for brand strategy, innovation and consumer engagement.
• Establish the PR agenda for the brand rooted in culturally relevant insights.
• Define project briefs and manage cultural research, foresight and specialist partners.
• Partner with Brand, Innovation and Insights teams to embed cultural relevance into plans and initiatives.
• Provide cultural perspectives and recommendations into relevant brand, category and long-term planning processes.

Conocimientos

PR & Communications

Cross-functional influence

Qualitative research methods

Educación

Bachelor's degree in Marketing, Communications, Business Administration or related field

Descripción del empleo

Diageo seeks a Lead Cultural Insight to identify emerging trends and translate cultural signals into brand strategy for our Mexico market. You will partner with Marketing and cross-functional teams to shape consumer engagement and innovation.

The role requires 5–8 years in PR/Cultural Insights within FMCG, strong storytelling, and experience managing external partners. You will influence senior leadership and contribute to sustainable growth through cultural intelligence.