Specialist Growth Marketing And Content (Geo/Seo)

Mstar Innovation; Xico; On-site; MXN 420,000 - 900,000; Full time

Job summary

MStar Holding is hiring a Content Marketing & GEO Specialist for the Mexico Market. The role focuses on building brand authority, maximizing lead acquisition, and leading Generative Engine Optimization initiatives.

You will craft SEO‑driven content, guide high‑intent blog articles, and optimize landing pages and ads for the Mexican automotive and fintech sectors. You will also manage social channels, localize scripts, and produce engaging content to drive trust and conversions in a 100%

Qualifications

• 2–4+ years in Content Marketing or Growth Marketing within Fintech, Automotive, or Tech Startups in Mexico.
• Proven copywriting and SEO/GEO optimization experience.
• Ability to lead GEO/AIO strategies and create SEO-driven content.

Responsibilities

• Design and execute GEO and AIO strategies to improve brand visibility and AI model citations.
• Create high‑quality, SEO/GEO optimized blog articles and guides addressing financing questions.
• Write and edit landing pages and ad copy for Google Ads, Meta Ads, and WhatsApp responders to boost CTR and CVR.
• Manage social channels with localized content for Mexico market.

Skills

Copywriting

SEO/GEO optimization

Growth marketing

Content marketing

Tools

Ahrefs

SEMrush

Google Search Console

Job description

We are hiring at MStar Holding!

At MStar Holding, we are actively seeking driven commercial and marketing talent to join our team in Mexico City as a Content Marketing & GEO Specialist (Mexico Market). If you have proven experience in copywriting, SEO/GEO optimization, and growth marketing within the financial or automotive tech sectors, and are looking for a role where you can lead cutting-edge strategies, this opportunity is for you. Your main objective will be to build brand authority, maximize lead acquisition, and position our brand at the forefront of Generative Engine Optimization (GEO/AIO) across Mexico.

Why Join Us?

• Lead Vanguard Strategy: Architect and execute state-of-the-art GEO & AIO strategies before legacy competitors react.
• Work Model: 100% In-office setup based in Mexico City.
• Impactful Growth: Drive brand recommendations across next-gen AI search platforms and high-intent conversion channels.

Key Responsibilities:

• GEO & AIO Strategy & Execution: Design and execute Generative Engine Optimization (GEO) and AI Engine Optimization (AIO) strategies to ensure our brand is prioritized and cited by AI models (ChatGPT, SearchGPT, Perplexity, Gemini, Google SGE).
• High-Intent Blog & Educational Content: Produce authoritative, SEO/GEO-optimized blog articles and guides addressing pre-application vehicle financing questions (e.g., auto valuations, loan legal mechanisms, interest rates).
• Website & Ad Copywriting: Write, audit, and review conversion-focused copy for landing pages, Google Ads, Meta Ads (FB/IG), and WhatsApp auto-responders to optimize CTR, CVR, and compliance with Mexican financial ad policies.
• Social Media & Short-Form Video Ops: Manage official social channels (Facebook, Instagram, TikTok, YouTube Shorts), creating localized scripts, infographics, and UGC-style posts to build consumer trust and engagement.

Requirements & Qualifications:

• Experience: 2–4+ years in Content Marketing, Copywriting, SEO/GEO Optimization, or Growth Marketing within Fintech, Automotive, or Tech Startups in Mexico.
• GEO/SEO Mastery: Solid understanding of GEO/AIO principles (Entity SEO, structured data, direct answer optimization) and toolsets (Ahrefs, SEMrush, Google Search Console).
• Copywriting & Localization: Native Mexican Spanish speaker with exceptional copywriting skills, mastery of local idioms, persuasion techniques, and automotive finance terminology.
• Language: Native Mexican Spanish speaker; professional working proficiency in English (for collaboration with international growth and product teams).

#Hiring #JobOpportunity #ContentMarketing #SEOSpecialist #GEOSpecialist #FintechJobs #GrowthMarketing #MexicoJobs #MStarHolding

Diversity and Inclusion Notice

At MStar, we value diversity and inclusion. All of our hiring decisions are based exclusively on merit, competence, and business needs, without distinction of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.