Marketing Director (Online Lending Platform)

MatchaTalent; Xico; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

MatchaTalent is seeking a Marketing Director to lead the Mexico market's marketing strategy, brand development, customer acquisition, and commercial growth. This executive role reports to the Board and aligns local efforts with global objectives while overseeing campaigns, operations, agency partnerships, and leadership.

The ideal candidate has 8–10 years in senior marketing roles, proven ability to drive growth in FinTech or high-growth digital businesses, strong English, and deep expertise in

Qualifications

• Bachelor’s degree or equivalent in Marketing, Business Admin, Communications, Economics, or related field.
• 8–10 years of progressive marketing experience with senior leadership responsibilities.
• Experience leading integrated marketing strategies, brand development, and growth initiatives.

Responsibilities

• Develop and execute the overall Mexico marketing strategy, brand positioning, and growth roadmap.
• Lead campaigns across digital marketing, brand, social media, PR, partnerships, and performance marketing.
• Identify market opportunities, trends, and competitive insights to drive acquisition.
• Build and mentor a high-performing marketing team and set KPIs.
• Manage relationships with agencies, media partners, PR firms, and vendors.
• Monitor performance, budgets, and ROI to maximize impact.
• Collaborate with executives, product, operations, and regional marketing teams.
• Ensure compliance with financial advertising regulations and industry standards.

Skills

Brand management

Digital marketing

Strategic planning

Leadership

Performance marketing

Regulatory compliance

Agency management

English proficiency

Education

Bachelor's degree in Marketing/Business/Communications/Economics

Job description

This role requires the candidate to work on-site in Ciudad de México (CDMX), Mexico.

Client Overview

Our client is a confidential, licensed financial technology company operating a rapidly growing digital lending platform in Mexico. Backed by an international technology group with deep expertise in artificial intelligence, big data, and digital financial services, the company provides innovative consumer finance solutions that promote financial inclusion through technology-driven lending products.

Operating in one of Latin America's fastest-growing fintech markets, the organization combines advanced digital platforms, data-driven decision-making, and robust risk management to strengthen its market position while maintaining strict regulatory compliance.

As part of its continued expansion, the company is seeking an experienced executive to lead its marketing organization in Mexico, driving brand growth, customer acquisition, and commercial performance. Please note that this is a confidential executive search. The company name and additional details will only be disclosed to shortlisted candidates during the interview process.

Job Role

The Marketing Director will lead the overall marketing strategy, brand development, customer acquisition, and commercial growth initiatives for the Mexico market. Reporting directly to the Board of Directors, this executive role is responsible for aligning local marketing strategies with global business objectives while overseeing integrated campaigns, marketing operations, agency partnerships, and organizational leadership.

The successful candidate will play a pivotal role in accelerating business growth, expanding market share, and strengthening the company's position within Mexico's competitive fintech landscape.

Key Responsibilities

• Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
• Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support business expansion and customer acquisition.
• Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs.
• Manage relationships with advertising agencies, media partners, PR firms, creative vendors, and strategic marketing partners.
• Monitor marketing performance, campaign effectiveness, budgets, and ROI to maximize business impact.
• Collaborate closely with executive leadership, product, operations, and regional marketing teams to ensure alignment with global strategies.
• Ensure all marketing activities comply with applicable financial advertising regulations and industry compliance standards.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Mexican national.
• Minimum 8–10 years of progressive marketing experience, including senior leadership or director-level responsibilities.
• Proven experience leading integrated marketing strategies, brand development, and commercial growth initiatives.
• Strong leadership experience managing cross-functional marketing teams and external agency partners.
• Background in FinTech, Digital Lending, Financial Services, Digital Banking, Technology, E-commerce, or high-growth consumer businesses is highly preferred.
• Deep expertise in digital marketing, brand management, performance marketing, social media, influencer marketing, and customer acquisition.
• Familiarity with marketing compliance in regulated industries is an advantage.
• Excellent executive leadership, stakeholder management, strategic planning, and communication skills.
• Professional English proficiency is mandatory.

Job Code: #825