GEO Growth Marketing & Content Strategist (Mexico)

Mstar Innovation; Xico; On-site; MXN 420,000 - 900,000; Full time

Job summary

MStar Holding is hiring a Content Marketing & GEO Specialist for the Mexico Market. The role focuses on building brand authority, maximizing lead acquisition, and leading Generative Engine Optimization initiatives.

You will craft SEO‑driven content, guide high‑intent blog articles, and optimize landing pages and ads for the Mexican automotive and fintech sectors. You will also manage social channels, localize scripts, and produce engaging content to drive trust and conversions in a 100%

Qualifications

• 2–4+ years in Content Marketing or Growth Marketing within Fintech, Automotive, or Tech Startups in Mexico.
• Proven copywriting and SEO/GEO optimization experience.
• Ability to lead GEO/AIO strategies and create SEO-driven content.

Responsibilities

• Design and execute GEO and AIO strategies to improve brand visibility and AI model citations.
• Create high‑quality, SEO/GEO optimized blog articles and guides addressing financing questions.
• Write and edit landing pages and ad copy for Google Ads, Meta Ads, and WhatsApp responders to boost CTR and CVR.
• Manage social channels with localized content for Mexico market.

Skills

Copywriting

SEO/GEO optimization

Growth marketing

Content marketing

Tools

Ahrefs

SEMrush

Google Search Console

Job description

MStar Holding is hiring a Content Marketing & GEO Specialist for the Mexico Market. The role focuses on building brand authority, maximizing lead acquisition, and leading Generative Engine Optimization initiatives.

You will craft SEO‑driven content, guide high‑intent blog articles, and optimize landing pages and ads for the Mexican automotive and fintech sectors. You will also manage social channels, localize scripts, and produce engaging content to drive trust and conversions in a 100%